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Shana Daum

Adjunct Professor

Ms. Daum has taught the Strategic Communications and Public Relations elective course in Northern California. She is the Director of Public Affairs and Community Relations for the San Francisco Giants and is primarily responsible for the public relations and media programs for the Giants and Pacific Bell Park. Prior to joining the Giants, Ms. Daum worked for the Golden State Warriors, San Jose Lasers of the American Basketball League and the San Francisco Spiders hockey team, as director of media and public relations. She has served as Senior Account Executive with Kearns & West Inc., a public affairs firm in San Francisco.


M.A., University of San Francisco