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Joon-Seo Choi

Assistant Professor

Dr. Choi is an Assistant Professor at USF and teaches Sport Marketing, Business Development and Sales in Sport, and Global Sport Management Immersion classes at both campuses. Prior to coming back to the US to pursue his doctorate in Sport Management, Dr. Choi worked professionally for over 10 years in Asia. His previous posts include Regional Apparel Marketing Director for Nike Asia-Pacific Headquarters in Hong Kong and Brand Manager at the Coca-Cola Korea Company. As an entrepreneur, Dr. Choi founded Hoochoo Enov8, a sport marketing consulting firm. Recently, Dr. Choi was appointed as a member on the LPGA Task Force on Cross-Cultural Awareness and as the founding President of the Korean Faculty in the U.S. Sport Management. Dr. Choi's research interests are sport sponsorship, sustainability issues in sport, and cross multicultural sport marketing. He publishes articles regularly in academic and industry journals, as well as in highly-regarded Korean print media.


Ph.D., University of Northern Colorado