Master of Science in Marketing Intelligence (MSMI) Information Session

Join Program Director Dr. Anthony Patino to learn more about the MS Marketing Intelligence program.

MSMI courses are sequenced to facilitate a building block program structure that allows high value-add over a one-year period.

• The first half of the 11-month program sharpens candidates' marketing skill set with foundational courses in consumer behavior, experimental design, applied statistics, and survey design and data collection.
• The second half includes course work in marketing analytics, storytelling with data, and digital marketing.
• The degree program culminates with an intensive, 4-month Practicum that pairs MS candidates with local Bay Area companies in designing and executing challenging, relevant research projects.