Master of Science in Marketing Intelligence (MSMI) Information Session

05January
7:00PM - 8:00PM
Online ZOOM

Join Program Director Dr. Anthony Patino to learn more about the MS Marketing Intelligence program.

MSMI courses are sequenced to facilitate a building block program structure that allows high value-add over a one-year period.

  • The first half of the 11-month program sharpens candidates' marketing skill set with foundational courses in consumer behavior, experimental design, applied statistics, and survey design and data collection.
  • The second half includes course work in marketing analytics, storytelling with data, and digital marketing.
  • The degree program culminates with an intensive, 4-month Practicum that pairs MS candidates with local Bay Area companies in designing and executing challenging, relevant research projects.