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Julio Moreno Profile

Dr. Julio Moreno is an experienced educator, presenter, and commentator. Currently, he is associate professor of History. He has served as faculty director of the Global Service Learning Fellowship Program, a service and community engagement program at the University of San Francisco’s Leo McCarthy Center. He has also served as director of the Center for Latino Studies in the Americas at the University of San Francisco and executive Director of the Pan-American Society. Dr. Moreno is the recipient of awards such as the Fellowship for the Study of Advertising and World Culture from the Library of Congress, where he received a position as a visiting scholar in 2003-3004. He is also the recipient of the 2009-2010 visiting scholar fellowship for the study of globalization at the Institute for Historical Studies at the University of Texas in Austin. 

Dr. Moreno has authored articles and books, including Yankee Don’t Go Home!, a book on the impact of Mexican nationalism and American business culture in Mexico. He is also co-author of Reflections, an elementary school social studies book series by Harcourt Publishers. He is co-editor and contributing author of Beyond the Eagle’s Shadow: New Histories of Latin America’s Cold War. He is currently writing two books; one traces the history and evolution of Coca-Cola corporate expansion strategies in Latin America and the other looks at the nature of American business and diplomacy during the Cold War. 

Dr. Moreno is a noted presenter of topics related to Latin America, U.S. Diplomacy and business abroad, and of pressing issues on the Latin(a)o community in the United States. He has granted numerous interviews to various television and radio stations that include CNN, ABC, CBS, NBC, Univisión, and Telemundo. Dr. Moreno has also offered many interviews to U.S. and Latin American newspapers and news agencies. He has also served as a marketing consultant for Harcourt Publishers and a subject matter expert for The Coca-Cola Company.