Minor in Advertising

The Advertising minor is designed to give you the basic skills to pursue a career in advertising or related businesses.

Requirements

20 units

Foundation Courses (8 units)

  • ADVT 201 Fundamentals of Creative Strategy
  • ADVT 202 Fundamentals of Creative Development *

Electives (12 units)

Select three of the following:

  • MS 101 Multi-­Media Storytelling
  • CS 107 Computing, Mobile Apps, and the Web
  • ANTH 255 Anthropology of Social Media
  • ANTH 290 Advt & Consumer Culture
  • ADVT 203 Advertising Research Methods *
    or
    BUS 360 Marketing Research
  • ADVT 301 Social Media *
  • ADVT 302 Innovation in Advertising *
  • ADVT 303 Media Buying & Planning *
  • ADVT 320 Copywriting *
  • ADVT 390 Special Topics in Advertising *
  • ADVT 391 Special Creative Topics in Advertising *
  • ADVT 392 Special Research Topics in Advertising *
  • BUS 302 Marketing Principles
  • BUS 363 Consumer Behavior
  • COMS 322 Advertising/PR Law & Ethics
  • PSYC 319 Cognitive Psychology

* Pre-­‐requisite: minimum grade of C-­ in ADVT 201

** At least one course must be an ADVT course, and at least two must be upper division (3xx or 4xx)Only one course will be allowed to be shared and counted toward both a student's declared major and the ADVT minor.

Only one course will be allowed to be shared and counted toward both a student's declared major and the ADVT minor.