Major in Advertising

We prepare our students to become advertising professionals through courses in Advertising, Communication Studies and Computer Science and/or Design.

Program Learning Outcomes

  • Critical thinking: Independently critique advertising briefs, creative work and communication strategies
  • Problem solving: Apply academic and industry theories and tools to frame, analyse, and creatively solve real-world problems
  • Industry knowledge: Describe key industry players and trends and use agency tools, processes and protocols
  • Social justice: Evaluate the contextual ethical implications of advertising, and engage in advertising practices that are professional, socially responsible and in the mutual interests of organizations and communities
  • Teamwork: Work collaboratively with diverse team members, recognizing and negotiating individual differences and strengths, to solve problems and deliver solutions
  • Communication: Articulate a clear message and effectively adapt it for a specific target audience Inspired by the program and University mission.

Requirements

44 units

Foundations (20 units)

Complete all of the following:

  • ADVT 101 Rhetoric and Consumer Culture
  • ADVT 102 Advertising & Persuasion
  • ADVT 201 Fundamentals of Creative Strategy
  • ADVT 202 Fundamentals of Creative Development *

Complete one of the following:

  • ADVT 301 Social Media *
  • ADVT 302 Innovation in Advertising *
  • ADVT 303 Media Buying & Planning *
  • ADVT 390 Special Topics in Advertising *

Concentration Courses (12 units)

General Concentration (3 courses)

one must be an ADVT course

  • ADVT 203 Advertising Research Methods *
    or
    BUS 360 Marketing Research
  • ADVT 301 Social Media
  • ADVT 302 Innovation in Advertising *
  • ADVT 303 Media Buying & Planning *
  • ADVT 342 Advertising Presentations *
  • ADVT 390 Special Topics in Advertising *
  • BUS 302 Marketing Principles
  • BUS 363 Consumer Behavior
  • COMS 322 Advertising/PR Law & Ethics
  • CS 107 Computing, Mobile Apps, and the Web
  • MS 101 Multi-Media Storytelling

Research Concentration (3 courses)

one of the following:

  • ADVT 203 Advertising Research Methods *
  • BUS 360 Marketing Research

two of the following:

  • ANTH 255 Anthropology of Social Media
  • ANTH 290 Advt & Consumer Culture
  • ADVT 301 Social Media *
  • BUS 363 Consumer Behavior
  • PSYC 319 Cognitive Psychology
  • ADVT 392 Special Research Topics in Advertising *

Creative Concentration (3 courses)

requires a Design minor:

complete the following required course::

  • ART 175 Visual Communication II

one of the following:

  • ADVT 302 Innovation in Advertising
  • ADVT 320 Copywriting
  • ADVT 321 Art Direction

one of the following:

  • MS 101 Multi-­Media Storytelling
  • CS 107 Computing, Mobile Apps, and the Web
  • MS 222 Video Production
  • ADVT 320 Copywriting *
  • ADVT 321 Art Direction *
  • ADVT 302 Innovation in Advertising *
  • ADVT 391 Special Creative Topics in Advertising *

Capstone Preparation Course (4 units)

ADVT 400 Portfolios & Presentation **

Capstone Experience (8 units)

Option A: Internship

  • ADVT 401 Advertising Internship
  • ADVT 402 Advanced Internship

Option B: National Advertising Competition

  • ADVT 401 Advertising Internship
  • ADVT 411 Campaign Project

* Pre-­‐requisite: minimum grade of C-­in ADVT 201

** Pre-­requisite: Advertising majors only; minimum grade of C- in ADVT 202; declaration of Concentration and completion of at least one Concentration course