Major in Advertising

We prepare our students to become advertising professionals through courses in Advertising, Communication Studies and Computer Science and/or Design.

Program Learning Outcomes

Students will:

  • critically analyze the social, political and business implications of the advertising strategies and practices of private companies, nonprofit and community organizations, and state agencies and institutions
  • understand the implications and applications of traditional media and new media technologies and communications in advertising practices
  • write creative, persuasive copy and design messages as part of an integrated advertising campaign that that is responsive to organizational goals and community needs while presenting consistent messages and actions across multiple media
  • engage in ethical advertising practices that are professional, socially responsible and in the mutual interests of organizations and communities

Requirements

44 units

Advertising Major Requirements Checklist

Foundations (20 units)

Complete all of the following:

  • ADVT 101 Rhetoric and Consumer Culture
  • ADVT 102 Advertising & Persuasion
  • ADVT 201 Fundamentals of Creative Strategy
  • ADVT 202 Fundamentals of Creative Development *

Complete one of the following:

  • ADVT 301 Social Media *
  • ADVT 302 Innovation in Advertising *
  • ADVT 303 Media Buying & Planning *
  • ADVT 390 Special Topics in Advertising *

Concentration Courses (12 units)

General Concentration (3 courses)

one must be an ADVT course

  • ADVT 203 Advertising Research Methods *
    or
    BUS 360 Marketing Research
  • ADVT 301 Social Media
  • ADVT 302 Innovation in Advertising *
  • ADVT 303 Media Buying & Planning *
  • ADVT 342 Advertising Presentations *
  • ADVT 390 Special Topics in Advertising *
  • BUS 302 Marketing Principles
  • BUS 363 Consumer Behavior
  • COMS 322 Advertising/PR Law & Ethics

Research Concentration (3 courses)

one of the following:

  • ADVT 203 Advertising Research Methods *
  • BUS 360 Marketing Research

two of the following:

  • ANTH 255 Anthropology of Social Media
  • ANTH 290 Advt & Consumer Culture
  • ADVT 301 Social Media *
  • BUS 363 Consumer Behavior
  • PSYC 319 Cognitive Psychology
  • ADVT 392 Special Research Topics in Advertising *

Creative Concentration (3 courses)

requires a Design minor:

  • ART 175 Visual Communication II

one of the following:

  • ADVT 320 Copywriting
  • ADVT 321 Art Direction
  • ADVT 302 Innovation in Advertising

one of the following:

  • MS 101 Multi-­Media Storytelling
  • CS 107 Computing, Mobile Apps, and the Web
  • MS 222 Video Production
  • ADVT 320 Copywriting *
  • ADVT 321 Art Direction *
  • ADVT 302 Innovation in Advertising *
  • ADVT 391 Special Creative Topics in Advertising *

Capstone Preparation Course (4 units)

ADVT 400 Portfolios & Presentation * *

Capstone Experience (8 units)

Option A: Internship

  • ADVT 401 Advertising Internship
  • ADVT 402 Advanced Internship

Option B: National Advertising Competition

  • ADVT 401 Advertising Internship
  • ADVT 411 Campaign Project

Option C: Ad Agency

  • ADVT 421 Ad Agency I
  • ADVT 422 Ad Agency II

* Pre-­‐requisite: minimum grade of C-­in ADVT 201

** Pre-­requisite: Advertising majors only; minimum grade of C- in ADVT 202; declaration of Concentration and completion of at least one Concentration course