Master of Arts in Professional Communication

The Master of Arts in Professional Communication (MAPC) program provides students with theoretical grounding and practical experiences to apply rhetorical and ethical communication concepts needed to succeed responsibly in a range of professions, including organization, industry, business, and academic communities.

Program Learning Outcomes

  • Core Knowledge: Graduate students will define, identify, and apply the rhetorical conventions and strategies appropriate to communicating effectively and ethically to varied audiences.
  • Scholarly Communication: Graduate students will write and edit a substantial amount of revised prose, meeting standards and applying conventions defined by the field of communication.
  • Professionalism: Graduate students will produce written, oral and digital communication of high quality consistent with their professional concentration and focus.
  • Research: Graduate students will conduct skilled and ethical research in the field of communication and contribute original knowledge in their chosen industry and profession.


30 units


  • Foundations of Communication
  • Research Methods in Communication
  • Ethics in Communication
  • Capstone Project

Health Communication Concentration

  • Health Communication
  • Health Communication Policy
  • Health Risk Communication
  • Health Communication and Cultures

Strategic Communication Concentration

  • Strategic Communication
  • Strategic Planning and Leadership
  • Crisis Response Communication
  • Conflict Management Communication

Technical Communication Concentration

  • Foundations of Technical Communication
  • Pragmatics of Technical Communication
  • Information Design
  • Emergent Media
  • User Experience and Usability Testing


  • Fundamentals of Health Communication
  • Visual Rhetoric
  • Publication Layout and Design
  • Grant and Proposal Writing
  • Speechwriting and Professional Presentation
  • Intercultural Communication
  • Rhetoric and Game Theory
  • Communication and the Law
  • Seminar in Rhetoric
  • The Teaching of Communications

Graduate Internship
Graduate-level fieldwork experience in an approved work setting under the supervision of the MAPC Administrative Director.

Contact Info

Professional Communication

Porter Shreve, Program Director

USF Downtown Campus, 101 Howard Street, San Francisco, CA 94105 (415) 422-6708