BUS 363

Consumer Behavior

This course offers a balanced coverage of consumer behavior, including psychological, social and managerial implications. Specifically, the course rests on three foundations: (1) applying consumer behavior concepts in real life situations, (2) understanding and applying existing theory and data relevant to consumer behavior from psychology, economics and other social sciences, and (3) gathering data with important consumer behavior research techniques (for example, use of experimental methods).

Prerequisite: BUS 302 with a minimum grade of D or BUS 492 with a minimum grade of D

Restriction: Restricted to Accounting, Advertising, Business Administration, Entrepreneurship, Entrepreneurship & Innovation, Finance, Hospitality Industry Mgmt, Hospitality Management, International Business, Management, Marketing, Organizational Behav.& Ldrship and Undeclared Business Majors; Class restricted to Junior and Senior