BUS 363

Consumer Behavior

This course offers a balanced coverage of consumer behavior, including psychological, social and managerial implications. Specifically, the course rests on three foundations: (1) applying consumer behavior concepts in real life situations, (2) understanding and applying existing theory and data relevant to consumer behavior from psychology, economics and other social sciences, and (3) gathering data with important consumer behavior research techniques (for example, use of experimental methods).

Prerequisite: BUS 302 with a minimum grade of D or BUS 492 with a minimum grade of D

Restriction: Field of Study restricted to Advertising, Entrepreneurship & Innovation, Hospitality Industry Mgmt, Hospitality Management, Accounting, Business Administration, Entrepreneurship, Finance, International Business, Management, Marketing, Organizational Behav.& Ldrship, Undeclared Business Major, Advertising, Entrepreneurship & Innovation, Hospitality Industry Mgmt, Hospitality Management, General Business Minor; Class restricted to Junior and Senior