Your Bachelor of
Arts degree will prepare you to become an advertising professional
through courses in both Advertising and in Communication Studies - and
in order to prepare you to be a more complete professional in the early
21st century - you'll also study Computer Science and/or Design.
Foundations (16 credits required)
- ADVT - 341 Advertising Principles and Practice
- COMS - 202 Rhetoric and the Public Sphere OR
- RHET - 216 Writing for Advertising
Plus a combination of 8 credits from either Art or Computer Studies:
- ART - 155 Visual Communication AND
- ART - 205 Typography OR
- CS - 107 Computing, Robots, and the Web AND
- CS - 151 Spreadsheet Computing AND
- CS - 171 Web Design and Development
Advanced Area Studies (24 credits required)
Once your foundations are complete, choose any six of:
- CS - 131 Creating Images: Photoshop I, PLUS
- CS - 182 Animation with Flash
- ADVT - 340 Advertising Creative Strategy and Copy
- ADVT - 343 Advertising Planning and Placement
- ADVT - 342 Advertising Presentations (may be repeated for credit)
- ADVT - 344 Advertising and Social Media
- ADVT - 496 Advertising Internship
- COMS - 322 Advertising/Public Relations Law and Ethics
- COMS - 358 Persuasion and Social Influence
- BUS - 302 Marketing Management
- BUS - 363 Consumer Behavior
- RHET - 323 Rhetoric and Popular Culture
Students will demonstrate an understanding the concepts used in the art of communication.
Students will demonstrate the ability to select, collect and analyze data
Students will identify and assess the social context for their messages and tailor their messages to specific audiences.
Students will craft effective messages.
Students will implement communicative strategies that address social injustices with the same fervor as those in the marketplace.