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Interdisciplinary Major in Advertising

Your Bachelor of Arts degree will prepare you to become an advertising professional through courses in both Advertising and in Communication Studies - and in order to prepare you to be a more complete professional in the early 21st century - you'll also study Computer Science and/or Design.

Requirements

Foundations (16 credits required)

  • ADVT - 341 Advertising Principles and Practice
  • COMS - 202 Rhetoric and the Public Sphere  OR
  • RHET - 216 Writing for Advertising
Plus a combination of 8 credits from either Art or Computer Studies:
  • ART - 155 Visual Communication AND
  • ART - 205 Typography OR
  • CS - 107 Computing, Robots, and the Web AND
  • CS - 151  Spreadsheet Computing AND
  • CS - 171 Web Design and Development

Advanced Area Studies (24 credits required)

Once your foundations are complete, choose any six of:
  • CS - 131  Creating Images: Photoshop I, PLUS
  • CS - 182 Animation with Flash 
  • ADVT - 340 Advertising Creative Strategy and Copy
  • ADVT - 343 Advertising Planning and Placement
  • ADVT - 342 Advertising Presentations (may be repeated for credit)
  • ADVT - 344 Advertising and Social Media
  • ADVT - 496 Advertising Internship
  • COMS - 322 Advertising/Public Relations Law and Ethics
  • COMS - 358 Persuasion and Social Influence
  • BUS - 302 Marketing Management
  • BUS - 363 Consumer Behavior
  • RHET - 323 Rhetoric and Popular Culture