Leadership and Critical Thinking in Sport Management (3 units)
Development of critical thinking skills necessary for success in the professional workplace. Specific examples in the sport industry and a survey of the sport marketplace will be examined. Among the skills to be analyzed and developed: effective communication; decision making; work environment analysis; political awareness; goal setting and risk taking. Exploratory research regarding opportunities in the sport industry. Case studies from professional and collegiate sports, fitness and sport marketing industries will also be included. The role of ethics in leadership.
Sport Marketing (3 units)
Sport marketing is about thinking and acting with respect to the customer, which refers to the participant, fan, sponsor and broadcaster. It includes the marketing of sport, which operates at the level of the rights-holder or sport property, and marketing through sport, which is the focus of those sponsoring sport. In this way, sport marketing contributes to creating, delivering, communicating and measuring the value provided by an organization to its chosen customers globally. The course will be structured around four themes: understanding, getting, keeping and growing fans; marketing the sport product; building a sport brand; and being a responsible sport marketer. The Sport Marketing course will focus primarily on the fan as customer, with the Business Development & Sales course later in the program focusing more on sponsors and advertisers as customers.
Accounting and Budgeting in Sport (3 units)
Financial statement analysis and business plan development. Principles of budgeting including types, designs, for-profit, and non-profit. Applied budgeting for events, facilities, professional, university, and recreation. Cost-profit-volume analysis and breakeven analysis. Pro and collegiate sports accounting techniques including transfer pricing and depreciation. The role of ethics in sports-related accounting.
Sport Business Research (3 units)
Principles and techniques of business research including, development of research objectives, theories, hypotheses, review of existing research, methodologies, and data analysis. The course will also cover survey design, descriptive techniques, primary and secondary data collection, statistical analysis, hypothesis testing, report writing, and the role of ethics in business research.
Sport Economics and Finance (3 units)
Analysis of supply and demand, market equilibrium, price and quantity as they pertain to sport. Market structure of sport leagues and study of competitive balance, revenue sharing, and salary caps. Techniques of economic impact and feasibility studies, valuation of sport assets, and financial analysis. Reasons for and methods of government sport venue financing. The role of ethics in sport economics and finance.
Business Development and Sales in Sport (3 units)
The Business Development and Sales course will focus directly on generating short and longer-term revenues for a sport business, mainly from ticket sales and sponsorship. The course will be structured around four themes: the role of sales & sales superstars; deciding what to sell & who to sell it to; making the sale & the sales process; and building on-going customer relationships. Beginning with a fundamental overview of business development and sales theory and strategy, the course then provides sport specific insight into negotiation in the sport sponsorship process as well as ticket sales department structure, techniques, and strategies.
Sport Law (2 units)
Foundations of the legal system and legal research as it relates to the business of sports. State, federal, and organizational regulation specific to sport. Focus on contract law, tort liability and negligence, constitutional law and discrimination, antitrust law, agency law, labor law and collective bargaining. Skills focus on contract development, dispute resolution, management of risk. The role of ethics in sport law.
Strategic Management and Human Resources in Sport (3 units)
Students will analyze a firm’s present business position, long-term direction, resources and competitive capabilities, and opportunities for gaining sustainable competitive advantage. They will practice making sound managerial decisions in both domestic and global markets. The class will connect employee recruitment, negotiation, motivation, benefits, and compensation to exemplary ethical principles, sound personal and company values, and socially responsible management practices.
Managing Sport in a Dynamic Environment (3 units)
This course embraces the concept that successful strategies for managing ideas, people, and organizations are constantly changing. The flexibility of the course allows it to offer topics which may change from year to year such as sport culture and commerce, personnel management, sociology of sport, and customer relationship management.
Internship in Sport Management (4 units)
Professional experience through practicum or internship in sport industry. Positions in professional sports, intercollegiate sports, health and fitness clubs, arenas and stadiums, sport marketing and management firms, and other sport entities. Directed and evaluated by a faculty member with supervision of an on-site professional. Students complete an analysis paper, and oral summary presentation.
Master's Project (4 units)
Students propose, develop, and write a Master's Project demonstrating research skills and an integrated understanding of sport management. The goal of the project is to apply the cumulative curricular experiences to the research project that is consistent with the objectives of the student. This course is optional and can be taken instead of two elective courses.