Faculty

Scott Abbott is an accomplished track and field/cross country coach with over 15 years of experience coaching athletes at all levels from youth to professional. Abbott currently is the Executive Director of the Sacramento Running Association which facilitates the sport of running in the Sacramento region, including owning and operating many large scale running events that generate over $2 million of revenue annually. Abbott currently coaches numerous professional and Olympic-level athletes as...

Ashley Adamson is a studio host, anchor and reporter covering all Pac-12 Network shows and events. She joined the San Francisco-based network prior to launch in August 2013. Before moving to San Francisco, Adamson worked as a sports anchor/reporter for WISH-TV, the local CBS affiliate in Indianapolis where she covered several marquee events including Super Bowl XLVI, the Indianapolis 500 and Butler's back-to-back run to the NCAA men's basketball championship final. Adamson has also worked as...

Keir Beadling is an experienced consumer brand growth marketer. Most recently, he served as Head of Growth of Blueberry, a new marketplace entrant in the home services space. Before Blueberry, Professor Beadling worked as CMO of the San Francisco-based social media startup SquishClip. He has also developed and advised a host of innovative, consumer and lifestyle brands as CEO of Mavericks Surf Ventures and Evolve Sports, Co-Founder and COO of Golden Gate Arena, and as Founder and CEO of Evolve...

Elizabeth Berecz is a seasoned financial executive with over 20 years of experience holding senior level positions in both private and public companies. Liz is currently serving as the Chief Financial Officer of Garrett Leight California Optical, a global wholesale and retail optical company. Prior to this role, Liz was the CFO for Nemus Bioscience, an early stage public biotech company located in Costa Mesa, California from July 2014 to May 2018. She has proven success in leading strategic...

Dedan Brozino is the Chief Development Officer of the Rose Bowl Legacy Foundation, the venue’s non-profit, bringing over 15 years of sports administration experience in fundraising and resource acquisition to America’s Stadium as one of the top fundraisers in Southern California. Since his arrival in Pasadena in 2015, the Legacy Foundation team, led by RBOC General Manager Darryl Dunn, has generated more than $16.5M in gifts from the community that has funded key projects such as: the naming of...

Prof. Campbell is a Professor in the School of Business and Economics at Sonoma State University. In addition to a Marketing PhD from the University of Oregon, he completed his Master's in Sport Management at the University of San Francisco (Cohort 5). Rich is a Contributor at Forbes' SportsMoney site and writes about sports careers at About.com. His research interests include fan behavior and branding. He has taught Sports Marketing, Sports Business Research and elective courses on Fan...

Kenneth Cortsen co-founded the Department of Sport Management at University College of Northern Denmark (UCN). In addition to its Sport Management Program with general admission criteria, UCN Sport Management collaborates with FIFPro World Players' Union in Amsterdam and runs online sport management education for professional athletes from various European countries. Cortsen is also an External Lecturer at DIS, Copenhagen where he teaches sport economics for American elite students from various...

Tom Davis enjoys a 25-year track record of success in sports marketing and management. As a sponsorship executive he developed, activated and managed integrated campaigns to fit every budget and strategic objective. He has worked with iconic venues like Staples Center and Giants Stadium, superstar athletes including Peyton Manning and Clayton Kershaw and powerful brands such as EA Sports and DIRECTV to create unique experiences and memorable content. As General Manager of the UCLA Sports...

Bill Fusco was named Director of Athletics at Sonoma State University in May of 1997 and guided the program into the era of athletic scholarships and the California Collegiate Athletic Association (CCAA). Under his leadership, the Seawolves earned two NCAA Division II national championships (men’s soccer 2002 and men’s golf 2009), eight regional championships and 20 conference championships. Seventy-six student-athletes earned All-American honors the past 20 years. He retired from the...

After serving as the Director of Athletics at Archbishop Riordan High School in San Francisco for four years, Mr. Gilleran now serves as a consultant to the Athletic Department. He previously served as the Executive Director of Santa Clara University Institute for Sports Law and Ethics. Prior to that, Mike served as the commissioner of the West Coast Conference, and has spent over 30 years in the industry of intercollegiate athletics. Mike was a member of the NCAA Enforcement Department from...

Mr. Halvaks teaches the Managing Sport in Dynamic Environment course in Southern California and is the faculty mentor for the Master's Project. He is the Deputy Commissioner and Chief Financial Officer of the Big West Conference and has participated on a number of NCAA governance committees including the Championships and Administration Cabinets and the Playing Rules Oversight Panel. Prior to joining the Big West, Mr. Halvaks served as Associate Executive Director of the Orange County Sports...

Laura Hazlett is a talented and strategic executive with an impressive track record on complex projects that involve multiple stakeholder groups. Laura joins KRRC with valuable experience as a COO/CFO. Most relevant to her role here, Laura spent four years as the Chief Financial and Administrative Officer of the California College of Arts (CCA), leading strategy for integrated planning and new initiatives across CCA’s two campuses. Prior to CCA, she was the Chief Financial Officer for Athletics...

Casey Leppanen is a strategic marketing, promotions and broadcast executive with a proven track record of creating innovative plans that drive results for sports teams and live events. An Alumnus of the University of San Francisco Sport Management program Casey is currently in his 10th year with sports and live event leader AEG (Anschutz Entertainment Group), Casey serves as Senior Director of Marketing and Broadcasting for the LA Galaxy and StubHub Center overseeing creative/branding,...

Mr. Lowe is a strategic marketing and promotions professional with over ten years experience in creating dynamic and innovative campaigns for sports teams, live events, music artists and consumer products. Jonathan has created and executed marketing campaigns for its most prized assets in Los Angeles: STAPLES Center, The Los Angeles Kings and The Home Depot Center. In addition, Jonathan has created marketing and promotions campaigns for The Los Angeles Lakers, ten world championship boxing...

Ms. Martin is a corporate communications executive with an established reputation of creating and executing high-touch, award-winning communications strategies for global audiences. Stephanie has extensive experience in corporate public relations, internal communications, crisis communications, social media and corporate social responsibility. Most recently, she was chief communications officer for the America's Cup Event Authority, the commercial arm of the 34th America's Cup where she...

Mark Nagel is currently a Professor in Sport and Entertainment Management at the University of South Carolina and the associate director of the College Sport Research Institute. He has taught a variety of graduate courses at USF including Business Development; Research Methods; Revenue Development; and College Sport Finance. Nagel has published a number of textbooks and presented at a variety of conferences around the world. He is an active member of the North American Society for Sport...

Ms. Pasternack is entering her sixth season as the Director of 49ers Foundation and Community Relations for the San Francisco 49ers. In this role, she oversees all community relations functions for the team, creating and managing high visibility programs based on the 49ers objectives and areas of focus with a particular emphasis on supporting the "RESPECT" Campaign. The Campaign seeks to leverage the power of community involvement to share the importance of respect and its central role in...

Jim Taylor is internationally recognized for his work in the psychology of sport. He has been a consultant for the United States and Japanese Ski Teams, the United States Tennis Association, and USA Triathlon, and has worked with professional and Olympic athletes in tennis, skiing, triathlon, football, baseball, cycling, golf, and many other sports. He received his bachelor's degree from Middlebury College and earned his master's and doctorate in Psychology from the University of Colorado. A...