Full-Time Faculty

Daniel Rascher

Academic Director
(415) 422-5637

Dr. Rascher is Professor and Director of Academic Programs for the Sport Management Program at the University of San Francisco, where he has taught sports economics and finance, business research methods, and master's project. As President of SportsEconomics, his clients have included organizations involved in the NFL, MLB, NBA, NHL, MLS, PGA, NCAA, AHL, sports media, minor league baseball, Formula One racing, CART, Premier League Football, local sports commissions, and various government...


PhD, Economics, University of California, Berkeley

Nola Agha

Associate Professor
(415) 422-6642

Professor Agha teaches courses in research methods and strategic management and previously taught sport finance and sport economics at the University of Massachusetts Amherst. She worked in international business operations for several years and has also consulted to the sport and fitness industry by conducting economic impact studies, competitive analysis, and feasibility studies for clients in MLB, NBA, minor league hockey, local organizing committees, and fitness organization. Prof. Agha's...


PhD, University of Massachusetts, Amherst

Richard Cellini

(415) 422-6860

Dr. Cellini teaches the Leadership and Critical Thinking course for all cohorts. He also serves as the Internship professor. In addition to his work with the University, Dr. Cellini is also a play-by-play announcer. He is currently a lead play-by-play announcer for Sports USA Radio. He has broadcast for ABC's college football, FOX's NFL Europe and Pac-10 basketball on Fox Sports Net.


PhD, University of New Mexico

Michael Goldman

Associate Professor
(415) 422-5280

Dr. Michael M. Goldman is a marketing and sales teacher, researcher, and advisor to organizations in the U.S., India, Kenya, and South Africa. From investigating how to retain baseball season ticket holders of the San Francisco Giants, to advising the MTN Group on leveraging their FIFA World Cup sponsorship, to developing sales skills workshops with the Los Angeles Clippers, Michael has worked with students, managers and clients to enhance their abilities to acquire, grow and retain profitable...


DBA, Gordon Institute of Business Science


Sport fan and consumer behavior, Athlete, team or event sponsorship, Sport sales and demand generation, Sport marketing strategy

Jeremy Howell

(415) 422-6875

A professor at the USF since 1997, Dr. Howell was the first full time professor hired into the Sport Management Master's program where he has taught numerous courses that focus on the intersection of sport, culture and commerce. He has since held multiple roles at the institution. In 2010 he was part of a three-member Interim Athletic Director team that oversaw all operations of USF's Athletic Department. He is currently the NCAA Faculty Athletics Representative, a member of the Athletics...


PhD, University of Illinois, Urbana-Champaign, MS, University of Washington, Seattle, PGCE, Bangor University, Wales, BA, Bangor University, Wales

Part-Time Faculty

Michael Gilleran

Adjunct Professor

Prior to teaching at USF, Michael Gilleran held several positions in the Bay Area sports community, serving as the director of athletics at Archbishop Riordan High School in San Francisco, the executive director of the Santa Clara University Institute for Sports Law and Ethics, and as the commissioner of the West Coast Conference and a member of the NCAA Enforcement Department. Mr. Gilleran teaches Sport Law at the San Francisco Downtown campus. Mike was also a collegiate basketball student-...


BA, Journalism, Seattle University, 1971, Juris Doctor, Seattle University, 1975, Washington State Bar Examination

Rob Halvaks

Adjunct Professor

Rob Halvaks teaches the Managing Sport in Dynamic Environment course at the Orange County campus and is one of the faculty mentors for the master's project. Mr. Halvaks is the deputy commissioner and chief financial officer of the Big West Conference and has participated on a number of NCAA governance committees, including the Championships and Administration Cabinets and the Playing Rules Oversight Panel. Prior to joining the Big West, Mr. Halvaks served as associate executive director of the...


MA, Ohio University, BA, University of Michigan

Laura Hazlett

Adjunct Professor

Laura Hazlett is a talented and strategic executive with an impressive track record on complex projects that involve multiple stakeholder groups. Laura spent four years as the chief financial and administrative officer of the California College of Arts, was the chief financial officer for athletics at UC Berkeley, and served as a consultant to the University of Oregon. While with the University of Oregon, Laura was the financial point person for the development of Matthew Knight Arena, acting...


PhD, Finance, University of California, Los Angeles, MS, Economics, University of California, Los Angeles, BA, Mathematics, Arizona State University, BS, Economics, Arizona State University

Ed Lamb

Adjunct Professor

Patrick "Ed" Lamb is an independent director and advisor for various companies in tech, real estate, manufacturing, and entertainment. Mr. Lamb has nearly 30 years of CFO experience in various public, public subsidiary, and private entities, specifically in the financial services arena. He has public company board experience and has an extensive background with the debt and equity capital markets, acquisitions and divestitures, operations, and various financing and securitization structures,...


BS and MAcc, Accountancy, with a minor in Managerial Economics, BYU Marriott School of Business

Rick Walden

Adjunct Professor

Richard has practiced law in California since 1983. His practice includes an emphasis on sports and entertainment law, real estate, and business transactions and litigation. He is currently a partner at the law firm of Hymes, Schreiber and Walden, LLP, and the founder and CEO of Dishon & Walden. Richard is the co-author of the textbook Sport, Ethics, and Leadership (Routledge, 2018) and teaches Sport Law at the USF Orange County campus. Richard was featured in the August 2018 issue of...


JD, University of Texas Law School

Industry Professors

Each semester, industry professionals share their expertise with Sport Management students by teaching elective courses. This enables USF Sport Management students to learn dynamic trends, context, and specific aspects of sport-related careers from executives actively working in sport. Elective options vary each semester. A sample list of past elective course offerings are as follows:

  • Athlete Representation, taught by CJ LaBoy, Vice President, Wasserman
  • Collegiate Athletics, taught by Cheryl Levick, Former Director of Athletics, Georgia Southern University and Bill Fusco, Former Director of Athletics, Sonoma State University
  • Coaching and Leadership, taught by Scott Abbott, Executive Director, Sacramento Running Association
  • Corporate Sponsorships, taught by Scott Gwartz, Director Corporate Sponsorships, Los Angeles Clippers
  • Event Management, taught by Jonathan Pauley, Owner, Renegade Racing
  • How to Land Your Dream Job, taught by Tom Davis, President & Creative Director, Caught Looking, Inc.
  • International Sport Management, taught by Dr. Kenneth Cortsen, Owner, Sport Management Perspectives
  • Marketing a Professional Sports Team, taught by Jonathan Lowe, Senior Vice President of Business Development and Strategy, LA Kings
  • Personal Branding in Sports, taught by Dr. Rich Campbell, Professor of Marketing, Sonoma State University
  • Social Media & Content, taught by Danny Pedroza, Director of Social Engagement, NBC Bay Area Sports Network
  • Inner Workings of Sports Marketing, taught by Casey Leppanen, Director of Marketing & Fan Development, San Jose Sharks
  • Introduction to Sports Betting, taught by Bobby Skoff, Co-Founder of Swish Analytics
  • Sports Entrepreneurship, taught by Liz Elliott, founder of multiple sports recreation companies
  • Sports Media and Entertainment, taught by David Tetreault, Executive Vice President of Golden Boy Promotions

Contact Info

San Francisco

Brent R von Forstmeyer, Director of Administration

101 Howard Street San Francisco, CA 94105 (415) 422-2678