Equipped with the unique combination of the techniques and skills necessary for data-driven decision-making our graduates are well prepared for careers in a wide variety of business areas with rapidly growing demand for knowledgeable and well-trained analytic specialists.
With access to a large amount of data about customer-buying patterns, both individual and aggregate, companies like the Gap, Amazon.com, Macy’s, Safeway, and Walmart have a tremendous need for analyists to answer a number of questions: What deals should be offered to a customer? What items sell well in which markets? What are the buying preferences of particular market segments?
Analytical tools are needed to understand and predict usage to monitor and track power usage in order to detect potential points of failure, brown-outs, or excess demand and, with the advent of SmartMeters, provide data for differentiated pricing depending on time of day.
Social media and web search providers
Facebook, Twitter, and Google seek analytic specialists to understand their users’ experiences on a massive scale. Why does someone click on one link instead of another? What ads should a consumer see? What sorts of items, people, or pages are users interested in, given the data we know about them?
Firms such as Wells Fargo, Charles Schwab, and Bank of America use analytics in more traditional settings. How can we predict the performance of a portfolio? Given a particular risk profile, what is the best investment for a particular fund? What are the implications of different leveraging and investment strategies for a firm?
Marketers and political analysts
These companies and organization employ analytics to understand public opinion. How do we craft surveys to mine people's opinions on a topic? How do we understand and act on these survey results? How do we incorporate demographic and other background information into the results?