< The University of San Francisco: News
16th Thacher Annual
The 16th Thacher Annual student art show "interMEDIA" runs through June 28 in Thacher Gallery.More Info »

USF Dons Sport New Look


The University of San Francisco Athletics Department has ushered in a new era, unveiling an up-to-date look for the Dons.

A new primary logo, proudly proclaiming “San Francisco Dons,” now anchors USF Athletics’ uniforms and includes updated lettering and a slightly adjusted color pallet. Athletes on the field and supporters on campus are already sporting the logo, last revamped a decade ago.

In addition to the new primary logo, an alternative “USF” logo—with the “S” and “F” stacked inside the “U”—appears on the chest of some Dons uniforms. The refreshed look coincides with the unveiling of the  Athletics Department’s new tagline, “Aim Higher,” and a redesigned website—which currently offers a visual history of the Dons logo and USF athletic achievements.

USF_Ligature_Logo3Web“This new athletics logo is a bold and modern look,” said Athletics Director Scott Sidwell. “It more effectively ties USF Athletics to this amazing city and better represents the Dons to our recruits and many fans across the country. We are so proud of our history, our athletic teams, our student-athletes, and the greatness that awaits us moving forward.”

As home to San Francisco’s first and only Division I athletics program, USF has a long history of athletic achievement that includes 12 national championships, 97 All-American-named athletes, 22 Olympians, and 93 professional athletes.

Written by Taylor Fredericks »email usfnews@usfca.edu | Twitter @usfcanews