Dons Sport A New Look

USF Athletics Logos

The USF Dons have a new lineup of athletics uniforms, which reinforce the university’s deep ties to San Francisco.

Jerseys now feature one of two new designs: the first proudly proclaims “San Francisco”; the other, “USF,” with a green “S” and “F” stacked inside a yellow “U.”

“This new athletics logo is a bold and modern look,” said Athletics Director Scott Sidwell. “It more effectively ties USF athletics to this amazing city and better represents the Dons to our recruits and many fans across the country.”

The Athletics Department also introduced a new tagline, “Aim Higher,” and a redesigned website:

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