In addition to launching its first-ever visibility campaign and a new logo and tagline, the University of San Francisco has been busy remaking itself in more fundamental ways.
In July 2011, the School of Business and Professional Studies became the School of Management (SOM), followed in September by the School of Nursing expanding its mission and becoming the School of Nursing and Health Professions. (See story, page 5.)
In August, USF purchased the historic Folger Coffee Building at 101 Howard in San Francisco’s Financial District, creating the Downtown Campus, where graduate management courses will be held beginning this summer. (See story, page 12.) Shortly afterward, USF’s Cupertino Campus relocated to downtown San Jose. The university also relocated a campus from San Ramon to Pleasanton.
The moves are intended to bolster USF’s success at delivering a high-quality education in urban settings that invite partnerships and draw on the sites’ proximity to visionary leaders, pioneering nonprofits, and cutting-edge businesses.
“The changes reflect innovation in our educational programs and delivery,” said Jennifer Turpin, USF provost and vice president of academic affairs. “USF is determined to offer the highest quality, most relevant educational programs in locations where we can best leverage the dynamic resources of the Bay Area as part of our curriculum.”
The SOM name change responds to the fact that management careers today run the gamut from for-profit businesses and nonprofit organizations to the government sector.
In more SOM news, the school’s master of public administration is now also being offered as an online program and is accepting applications for fall 2012.