Entrepreneurship Innovation and Strategy — Business Administration — Executive MBA
Laurie  MacPherson

Laurie MacPherson

Term Associate Professor

Laurie MacPherson, Term Associate Professor of Entrepreneurship and Innovation, is a greatly admired teacher and academic, joining USF as a faculty member in 1993. Serving as contributing member of the University's MBA and EMBA programs, she teaches applied creativity, innovation, and entrepreneurial management in the Bay Area and the People’s Republic of China.

With over fifteen years’ professional experience as a manager in the film and television industry in America, Europe, and Japan, Dr. MacPherson was named the youngest Vice President for Lorimar Productions at MGM Studios.

Specializing in creativity, innovation and management, Professor MacPherson works with students to show them – as one of her course titles suggests – How to be a Game Changer. Dr. MacPherson helps them create innovations for targeted Bay Area companies while personally meeting, pitching, and networking with top corporate executives and entrepreneurs. She believes there is no better place than San Francisco – a city with a long standing tradition of embracing progressive, visionary business – for students with a passion for new ideas, applied innovation and entrepreneurship.


Ph.D., Management, Case Western Reserve University, 2002
M.A., Public and Private Management, Yale University, 1979
B.A., American Studies, Smith College, 1974

Courses Offered
  • The following courses represent the last 3 years of teaching and do not represent the current course offerings.

Honors and Awards

Outstanding Teacher Award, 4 times, USF 


International Media Consultant, Encore Consultants LLC., San Rafael, CA, 2003 - 2011

Corporate Advisor for creativity, innovation, and leadership; Kodak (in its ImaginationWorks, Digital Divisions and Corporate Headquarters, 1995 - 2003

Corporate Advisor, General Management, IDEO Product Design Company, 1995 - 2003

Corporate Advisor, Hewlett-Packard Corporation, 1995 - 2003

Corporate Officer, Lucasfilm LTD., Vice-President, THX Group, San Rafael, CA, 1988 - 1993