Email Campaign Designs
Submit a Request
Email Outreach for Current Students, Faculty and Staff In support of university-wide recruitment and marketing efforts for academic programs, Web Communications & Services provides services for delivering graphic and media-rich email communications to prospective students and applicants. Email outreach guidelines for current students, faculty, staff and alumni are provided here. Targeted email campaigns, when coupled with engaging graphic emails, have proven to be more engaging than plain text.
Email Campaigns
In order for an email campaign to be effective, your email ordinarily should be sent two weeks prior to your event. In order for this to occur, the Web/Data Coordinator must have the following materials provided approximately three weeks prior to your event date. This provides the Web/Data coordinator with five working days to produce the email and send it.
With that in mind, here is a typical timeline:
| Action |
Complete by...
|
- Select an appropriate email design and submit your request to Web Services through the email campaign request form.
|
Approximately 3 weeks prior to email send date
|
- For a graphic postcard message, the form will include:
- Your name
- Email address
- Type of email campaign (graphic)
- Email design
- Image concepts
- Email list criteria
- Email send date and/or follow-up send date
- Email subject line
- Email from address
- Email from label
- Body text
- Email footer address
- Comments
|
3 weeks prior to email send date (for graphic email)
|
- For a text only message, the form will include:
- Your name
- Email address
- Type of email campaign (text email)
- Header/footer template design
- Email list criteria
- Email send date and/or follow-up send date
- Email subject line
- Email from address
- Email from label
- Body text
- Email footer address
- Comments
|
At least 1 week prior (for text email)
|
- Optional: Request a web site “call-out” announcement. Contact webservices@usfca.edu.
|
At least 2 weeks prior to reminder email send date
|
For additional information, please contact the us at webservices@usfca.edu.
