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This 18-foot sign at the corner of Parker and Turk avenues is one of a pair recently erected by USF along its borders as part of a campaign to raise the university's public profile.
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New Signs Identify and Beautify
Two new 18-foot signs now identify the USF campus to passers-by on well-trafficked streets.
The signs, made of stone and green enamel and measuring approximately five feet high and 18 feet wide, were erected at the corner of Turk and Parker streets and at the edge of Ulrich Baseball Field at Golden Gate and Masonic avenues. They read, “The Jesuit University of San Francisco.” The addition of “the Jesuit” was at the behest of USF President Stephen A. Privett, S.J. who said the university needed to be set apart from other San Francisco colleges and universities.
“We are the one and only ‘Jesuit University of San Francisco,’” said Fr. Privett. “The signs clearly delineate the boundaries of the campus and name the tradition that is central to our identity.”
Created by San Francisco sign designer Michael Manwaring, the signs are part of a university plan to more clearly identify the campus. Directional markers, a slimmer, taller version of the border signs, may also be added to various parts of the campus, for example near the entrance to War Memorial Gym and at the campus entrance on Parker Avenue between St. Ignatius Church and Xavier Hall.
“Subsequent phases will include vertical and way-finding signage throughout the campus and at major gateways which will greatly enhance people’s ability to find their way around,” said Laura McCarty, director of project management.
Students walking by the new signs recently said they liked them and appreciated the addition of “Jesuit.”
“I don’t think the school has done a huge amount to push the Jesuit aspect of USF but because that is its identity they should promote that with the public,” said Scott Sanbucci, a graduate student in international and development economics. “It’s a nice thing to see.”
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