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Best-selling Author Tim Sanders Discusses Sustainability
Sanders detailed what he called the four r’s of sustainability: reduce, reuse, recycle, and replace. In order to be successful, companies must reduce their waste, reuse as much waste as possible, recycle, and replace anything that they use.
“The business world is changing from a take/waste to a leave/grow mentality,” said Sanders, while explaining that companies are now judged more by customers and potential employees based upon their impact on the community and the larger environment, and the way they treat their employees.
“People now ask of companies why should I work for you, buy from you, and invest in you?” he said.
According to Sanders, environmentally aware companies can hire an equally qualified person at 11 percent less than a company that does not put emphasis on environmental awareness because MBAs know that the aware company will last longer. Companies that do not have a positive community impact don’t last any more.
“When you find an interest of the community and combine that with a capability of your company and help that community, you are creating a cash machine,” he said.
For more about Sanders’ book, see www.savingtheworld.net.
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