Catalog

MBA 6325 - B2B Marketing (2)

B2B Marketing addresses the various and unique marketing issues that arise in business to business transactions. Concepts involve entity relationships, strategic alliances, supply chain management, outsourcing, and global networking. Entities under discussion include for- and not-for-profit organizations, municipal, state, and federal governments, partnerships, and other unincorporated organizations. Students explore the B2B relationship, investigate the unique nature of a business customer, and examine the complexities of developing effective B2B marketing strategies in today's environment.