Catalog

MBA 6317 - Product Management (2)

Product managers drive the success of their products and services through all stages of the product lifecycle; from strategy formulation to product concept, to customer delivery, and final termination. During the course of this effort, they are responsible for all aspects of the product, working across functional organizations within an enterprise to ensure market success. The very best product managers quite literally become the "CEOs" of their product or product lines, with responsibility for profitability, market presence, and global impact. This course will cover all aspects of the practice of product management today with a heavy emphasis on real-world implementations and industry "best practices." Restricted to Business Administration, Business Administration, Business Administration, Business Administration, and Organization Development majors.