Catalog

MBA 6315 - Brand Strategy and Management (2)

Some of the organization's most valuable assets are its own brands. This course explores best practices when creating, building, and sustaining brand equity, ultimately focusing on strategies that yield a clear, competitive advantage for the firm. Students will also learn what constitutes a strong brand, and how to sustain a brand over time and across geographic boundaries. Prerequisites: MBA 618 or MBA 6106 or MBAI 5006 or MBAI 5008 or MBA 6016 Degree restricted to Master of Business Admin. Restricted to Graduate level; Business Administration, Business Administration, Business Administration, and Business Administration majors