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MBA 6309 - Multicultural Marketing (2)

One third of U.S. consumers belong to ethnic groups including Hispanic-Americans, African-Americans, and Asian-Americans. By 2050, these groups will account for approximately half the U.S. population. This course is designed to highlight the importance of and challenges in developing marketing strategies that target ethnically defined consumers and to familiarize students with latest trends and best practices in marketing towards diverse groups of consumers. Prerequisites: MBA 618 or MBA 6106 or MBAI 5006 or MBAI 5008 or MBA 6016 or MBA 6016 Degree restricted to Master of Business Admin. Restricted to Graduate level; Business Administration, Business Administration, Business Administration, and Business Administration majors