Catalog

MBA 6304 - Consumer Behavior and Research (4)

This course examines external and internal influences on the behavior of the individual in the exchange situation including consumer information processing and decision-making. It emphasizes the application of consumer behavior theories to the development of marketing strategies and reveals how marketing research can lead to better predictions of buyer behavior and to better formulation of marketing decisions. Prerequisites: MBA 618 or MBA 6106 or concurrent MBAI 5006 or MBAI 5008 or MBA 6016 Degree restricted to Master of Business Admin. Restricted to Graduate level; Business Administration, Business Administration, Business Administration, and Business Administration majors