Catalog

MBA 6303 - Global Marketing and Business Intelligence (4)

This course addresses unique challenges encountered in international markets. It examines cultural, social, political, legal, as well as economic environments in various countries and regions, explores how such factors affect competition and buyers' behavior, and discusses strategic and tactical alternatives that are adaptive to such environment, and yet consistent to the company's mission and marketing objectives. A special emphasis is given to the collection and analysis of market information. Prerequisites: MBA 6106 or MBAI 5006 or MBA 618 or MBAI 5008 or MBA 6016 Degree restricted to Master of Business Admin. Restricted to Graduate level; Business Administration, Business Administration, Business Administration, Business Administration, and Business Economics majors