Catalog

MAIR 706 - Marketing Your Company (2)

Think of your stock as a product. Someone has to market it, and that person is you. We will look at understanding your constituents - buy side, sell side, individual investors, and global institutions. Learn the essentials of marketing, including targeting and peer analysis, in the context of Investor Relations. - Prerequisites: (ECON 701 and ECON 702) or (MAIR 701 and MAIR 702) Prerequisites: (ECON 701 and ECON 702 ) or (MAIR 701 and MAIR 702 ) ; Financial Analysis, Investor Relations, Business Administration, Business Administration, Business Administration, Business Administration, Financial Analysis, and Risk Management majors