BUS 486 - Conv, Exhib, and Venue Mngt (4)
This course provides practical insights into the complex global convention and exhibition industry. It will address its economic impact to countries and cities, the role of exhibitions in a company's marketing mix, the function of the international convention of an association or corporation, convention and exhibition venue operations including the marketing and sales function, tradeshow and exhibition show management, and the role of the many support service contractors involved in the industry. The course is divided into two parts. The first part will be a concentrated look into the global convention and exhibition industry and its venues, while the second part will deal with show management and operations.