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BUS 464 - Marketing Strategy and Planning (4)

This course focuses on the development and implementation of marketing strategies that help firms achieve a sustainable competitive advantage. Topics include product development and repositioning, pricing, channels of distribution, sales force, advertising, and marketing research Prerequisites: (BUS 302 or BUS 492 ) and (BUS 361 or BUS 364 or BUS 366 or BUS 460 or BUS 465 or BUS 469 or BUS 363 or BUS 461 or BUS 360 or BUS 362 )