Catalog

BUS 362 - Multicultural Marketing (4)

Hispanic American, African American, and Asian American populations have grown over five times faster than non-ethnic consumers in the past decade. This course is designed to help students develop an understanding of various multicultural consumers in the US and to apply marketing principles to multicultural segments. It explores what commonalities among these various cultures make synergistic marketing campaigns feasible and how marketers can connect a general marketing campaign with multicultural consumers. Prerequisites: BUS 302 or BUS 492 Restricted to Undergraduate level