Catalog

BSM 302 - Marketing Management Fundamentals (4)

Provides a survey of critical marketing concepts, language and tools. Pricing, product management and brand, integrated marketing communications, including advertising and public relations, market research, and channel management and distribution frame the broad areas lectures, class assignments and other activities address. Marketing strategies are assessed against the demands of competitor dynamics and customer satisfaction and loyalty. Marketing principles are applied to products and services, profit and non-profit organizations, and consumer and industrial sectors. Restricted to Management majors.