MSAN 503 - Introduction to Data-Driven Business Strategies (1)

An introduction to the history of "big data" and four ideas driving the revolution in data analytics: volume, velocity, variety, and veracity. Students will read current newspaper and journal articles, listen to guest speakers, and complete case studies. After finishing this gateway course, students should understand how businesses, governments, and not-for-profit institutions are creating stakeholder value by more effectively capturing, curating, storing, searching, charing, analyzing, and visualizing data.