Zhan Li

Associate Dean for Academic Planning & Programs
Professor of Marketing and International Business

Tel: 415-422-2509
Fax: 415-422-2502
TDD: 415-422-6439
liz@usfca.edu

University of San Francisco
2130 Fulton Street, Malloy Hall
San Francisco, CA 94117-1045 U.S.A.

• DBA, Boston University, 1994
• MBA, Boston University, 1989
• BE, Harbin Institute of Technology, 1985

• BA461: International Marketing

• At the University of San Francisco since 1994
• Visiting Professor, Haas School of Business, University of California, Berkeley (Summer 2005-2006)
• Visiting Professor, Peking University, China (2001-2004)
• Acting Marketing Area Coordinator, School of Business and Management, University of San Francisco (2001-2003)
• Visiting Scholar, Haas School of Business, University of California, Berkeley (2000-2001)
• Lecturer, Boston University School of Management, Boston University (1992-1994)

• Relationship Marketing Channels of Distribution, Emerging Markets, Internet Marketing, Multicultural Marketing, Product Branding, Country-of-Origin Effects.

• “Global Internet Use and Access: Cultural Considerations.” Asia-Pacific Journal of Marketing and Logistics. With Wen Gong and Rodney L. Stump. (Forthcoming).
• “Control Combinations in Independent Marketing Channels: An Empirical Study,” Journal of Marketing Channels. With Rod Stump and Tiger Li. (Forthcoming).
• "Marketing to Chinese Youth: A Cultural Transformation Perspective." With Wen Gong and Tiger Li. Business Horizons, November-December, 47 (6), 41-50, 2004.
• "Channel Integration Decisions in New Product Global Competition: A Conceptual Framework and Empirical Examination." With Tiger Li. Advances in International Marketing, Vol. 14, 49-75, 2003.
• "Marketing PCs to China." With Alev M. Efendioglu and William (L.) Murray. Business Horizons, November-December, 45(6), 60-66, 2002.
• "How Market Orientation and FDA Regulations Affect the Way that New Bio-Tech Products are Developed and their Success." With Alev M. Efendioglu, William (L.) Murray, and P. Chabot. Journal of the American Academy of Business, 2:1, 2002.
• “Naming Products in China: Local or Foreign Branding?” With William (L.) Murray. Journal of Asia-Pacific Business, 2001.

• Editor-in-Chief, Journal of Asia Business Studies (JABS at http://www.thejabs.org/) (2005-present)
• Invited as an expert guest by Talk Tonight, KTSF TV.
• Appeared, as an expert guest, on The Voice of America (VOA)'s TV/Radio Economic Forum, Washington, D.C., and on the Forum of the National Public Radio (NPR) affiliate of San Francisco (KQED)
• Quoted in business articles of Chinaonline.com, eCountries.com, and the World Journal.
• Reviewer for Journal of Marketing, Industrial Marketing Management, International Marketing Review, Journal of Marketing Channels, Journal of Business & Management, and numerous national and international marketing conferences.
• Co-Editor, Silicon Valley Review of Global Entrepreneurship Research
• Chaired many sessions on “Relationship Marketing,” “Channel of Distribution,” and “Sales Force Management” of the American Marketing Association (AMA) Educators' Conferences.
• Co-Founding Faculty of the New Venture Center at the University of San Francisco.

• Outstanding Research Award, School of Business and Management, USF, 1997, 1999, 2004, 2006.
• Outstanding Teaching Award, McLaren School of Business, USF, 1997, 2003.
• Outstanding Services Award, McLaren School of Business, USF, 1997.
• Nominee of the University Distinguished Teaching Award, USF, 1997, 1998.