University of San Francisco
USF School Of Business and Management
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Leslie Goldgehn

Professor of Marketing and Management

Tel: 415-422-6537
Fax: 415-422-2502
TDD: 415-422-6439
goldgehnl@usfca.edu

University of San Francisco
2130 Fulton Street, Malloy Hall
San Francisco, CA 94117-1045 U.S.A.



Education
  • Post Graduate Study, Leadership Dynamics, Harvard University, 1999.
  • Ph.D., Northwestern University, Evanston, Illinois, 1982.
  • MA, Loyola University, Chicago, Illinois, 1976.
  • BA, University of Illinois, Champaign, Illinois, 1974.
Teaching
  • MBA614: Leadership Dynamics
  • MBA618: Marketing Management

Academic Positions Held

  • At the University of San Francisco since 1985.
  • Member, Development Committee, Board of Trustees, University of San Francisco (August 2004 to present)
  • Visiting Professor and Scholar, Prague University of Economics (Spring 1995).
  • Visiting Assistant Professor of Marketing, Haas Graduate School of Business Administration, University of California, Berkeley (Fall 1991)
  • Assistant Professor of Marketing, College of Business Administration, California State University, Hayward (1983-1985)
  • Visiting Assistant Professor of Marketing, Graduate School of Administration, University of California, Davis (Spring 1984)

Current Research & Research Interests

  • Marketing to the Millenial Generation
  • Branding in Higher Education
  • Marketing to Non-profit Organizations
Selected Papers & Publications
  • “Generation Who, What and Y: What your College Needs to Know About Generation Y.” Council for the Advancement and Support of Higher Education Journal, August 2004.
  • “Branding Brand Equity.” Presented at the National business and Economics Society Conference, Hawaii, March 2004.
  • “Share of heart, Share of Mind: The Marketing of MBA Programs.” Presented at the Academy of Business Educators Conference, San Francisco, September 2003.
  • “Trust: The Heart of Global Leadership.” Presented at the Eastern Academy of ManagementConference, Porto, Portugal, June 2003.
  • “Brand Equity in Higher Education.” Presented at the American Marketing Association Conference, Chicago, November 2002.
  • "Dialogue, An interdisciplinary Mode of enquiry: Applications in Marketing." Presented at the Association of Business Education Conference, Jackson Hole Wyoming, September 15, 2001.
  • "The Everest Case: A Dialogue on Life and Death." Presented at the Organizational Behavior Teaching Conference, Harrisonburg, VA. June 2001.
Other Service & Assignments
  • College Admissions Advisor and Coach, College Matters (1998 to present)
  • Consultant, Goldgehn Associates (1983 to present)
  • Executive Coach, various international companies (1994-1998)
  • Board member, and Marketing Research Track Chairperson of the Symposium for the Marketing of Higher Education. (1990-1998)
  • Editor and Reviewer for a number of professional journals and conferences. (1988-present)
  • Board member and volunteer for a number of nonprofit organizations. (1991-present)
Honors & Awards
  • Leadership Foundation Fellowship, International Women's Forum (1998-1999)
  • Fulbright Fellowship, Czech Republic (Spring 1995)
  • Research Grant, China Times Corporation (Taiwan) (June 1994)
  • Research Grant, Irvine Foundation (July 1993)
 
 
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