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Leslie Goldgehn
Professor of Marketing and Management
Tel: 415-422-6537
Fax: 415-422-2502
TDD: 415-422-6439
goldgehnl@usfca.edu
University of San Francisco
2130 Fulton Street, Malloy Hall
San Francisco, CA
94117-1045
U.S.A.
Education
- Post Graduate Study, Leadership Dynamics, Harvard University, 1999.
- Ph.D., Northwestern University, Evanston, Illinois, 1982.
- MA, Loyola University, Chicago, Illinois, 1976.
- BA, University of Illinois, Champaign, Illinois, 1974.
Teaching
- MBA614: Leadership Dynamics
- MBA618: Marketing Management
Academic Positions Held
- At the University of San Francisco since 1985.
- Member, Development Committee, Board of Trustees, University of San Francisco (August 2004 to present)
- Visiting Professor and Scholar, Prague University of Economics (Spring 1995).
- Visiting Assistant Professor of Marketing, Haas Graduate School of Business Administration, University of California, Berkeley (Fall 1991)
- Assistant Professor of Marketing, College of Business Administration, California State University, Hayward (1983-1985)
- Visiting Assistant Professor of Marketing, Graduate School of Administration, University of California, Davis (Spring 1984)
Current Research & Research Interests
- Marketing to the Millenial Generation
- Branding in Higher Education
- Marketing to Non-profit Organizations
Selected Papers & Publications
- “Generation Who, What and Y: What your College Needs to Know About Generation Y.” Council for the Advancement and Support of Higher Education Journal, August 2004.
- “Branding Brand Equity.” Presented at the National business and Economics Society Conference, Hawaii, March 2004.
- “Share of heart, Share of Mind: The Marketing of MBA Programs.” Presented at the Academy of Business Educators Conference, San Francisco, September 2003.
- “Trust: The Heart of Global Leadership.” Presented at the Eastern Academy of ManagementConference, Porto, Portugal, June 2003.
- “Brand Equity in Higher Education.” Presented at the American Marketing Association Conference, Chicago, November 2002.
- "Dialogue, An interdisciplinary Mode of enquiry: Applications in Marketing." Presented at the Association of Business Education Conference, Jackson Hole Wyoming, September 15, 2001.
- "The Everest Case: A Dialogue on Life and Death." Presented at the Organizational Behavior Teaching Conference, Harrisonburg, VA. June 2001.
Other Service & Assignments
- College Admissions Advisor and Coach, College Matters (1998 to present)
- Consultant, Goldgehn Associates (1983 to present)
- Executive Coach, various international companies (1994-1998)
- Board member, and Marketing Research Track Chairperson of the Symposium for the Marketing of Higher Education. (1990-1998)
- Editor and Reviewer for a number of professional journals and conferences. (1988-present)
- Board member and volunteer for a number of nonprofit organizations. (1991-present)
Honors & Awards
- Leadership Foundation Fellowship, International Women's Forum (1998-1999)
- Fulbright Fellowship, Czech Republic (Spring 1995)
- Research Grant, China Times Corporation (Taiwan) (June 1994)
- Research Grant, Irvine Foundation (July 1993)
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