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Shenzhao Fu
Associate
Professor of Marketing
Tel: 415-422-6447
Fax: 415-422-2502
TDD: 415-422-6439
fu@usfca.edu
University of San Francisco
2130 Fulton Street, Malloy Hall
San Francisco, CA
94117-1045
U.S.A.
Education
- Ph.D. Business Administration, Indiana University, Bloomington, 1989
- MBA. Marketing, Indiana University, Bloomington, 1986
- B.S. Mechanical Engineering, Shanghai Institute of Mechanical Engineering, 1982
Teaching
- MBA618: Marketing Management
- BA302: Marketing Management
Positions Held
- At University of San Francisco, School of Business and Management since
1989
- Chair, Academic Standards Committee, School of Business and Management (2005-2007)
Current Research & Research Interests
- Internet Marketing
- Technology Marketing
- Cross-cultural Marketing
Selected Papers & Publications
- “Teaching Internet Marketing by Having Students Experiencing the Web as a Business Developer as well as a Consumer.” 29th Annual Meeting of the Western Decision Sciences Institute, Hawaii, April 18-22, 2000. Published in the Proceedings.
- “Country and Product Images: The Perceptions of Consumers in the People’s Republic of China.” Journal of International Consumer Marketing, Vol. 10(1/2), 1998, pp.115-39.
- “Decomposition of the Country-of-Origin Construct and Its Effects.” 26th Annual Meeting of the Western Decision Sciences Institute, Hawaii, March 25-29, 1997. Published in the Proceedings.
- “Country and Product Images Held by Consumers in the People’s Republic of China.” Third Advances in Retailing & Services Science Conference, June 22-25, 1996, Telfs-Buchen, Austria, p.106. Published in the Proceedings.
- "Technology Licensors and Licensees: Who They Are, What Resources They Employ, and How They Feel." International Journal of Technology Management, 1995, Vol. 10, No. 7/8, pp.907-20
External Service & Assignments
- Founding President & CEO, Ariel Technologies, Inc., Alameda, California (1997-1999)
- Marketing Manager, Hercules China Ltd. of Hong Kong, China, and Shanghai Hercules Chemical Co., Ltd. of Shanghai, China, two subsidiaries of Hercules Inc., Wilmington, Delaware (1996-1997)
- Systems Analyst, Thompson Consumer Electronics (formerly RCA), Bloomington, Indiana (1987-1989)
- Associate Instructor, Indiana University, School of Business (1983-1989)
Honors & Awards
- 1989 New Faculty Excellence Award, the Executive Education Program and the Chinese Managers Program, University of San Francisco, McLaren School of Business
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