Stephen Calvert

• Ph.D., Marketing - minors in law and social psychology, University of Cincinnati, 1979
• MBA, Marketing, University of Cincinnati, 1974
• Liberal Arts Degree, Accounting, Thomas More College,1969

• BA302: Marketing Management
• BA363: Consumer Behavior
• BA397: International Study Tour

• At the University of San Francisco since 1981

• “Ethnicity Segmentation in the United States: Demographic and Psychographic Implications for the Marketer." Applied Business Research Conference, March 2005. Published in the Proceedings.
• “A Conceptual Look At the Me Role in Clothing Purchase Decisions: Implications for Targeting and Retailing." Applied Business Research Conference, March 2004. Published in the Proceedings. With Tracy Rickman and Robert Cosenza.
• "The International Study Tour: One Dimension of the Internationalization Process of MBA Education." Applied Business Research Conference, March 2003. Published in the Proceedings.
• "Beyond Brain Wave Analysis: Understanding Human Information Processing Memory, and Decision Making with MRI and PETSCAN." Presented at the Academy of Business International Conference, December 2000.
• "Gender Differences in Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American Students." Association of Marketing Theory and Practice, April 1998. Published in the Proceedings. With J.K. Eastman, et al.
• " Relationship Between Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American Students.” Journal Marketing Theory and Practice, Winter 1997. With J.K. Eastman, et al.

External Service & Assignments

• Visiting Professor of Marketing, Universidad de Las Americas, Puebla, Mexico (Spring 1995)
• Visiting Professor of Marketing, University of Colorado at Denver (1990-1991)
• Visiting Professor of Marketing, Instituto Tecnologico y De Estudios Superiores De Occidente, Guadalajara, Mexico (Fall 1988)
• Adjunct Professor of Marketing, University of California, Berkeley (1986 - 1991)