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Rex Bennett
Professor of Marketing
Tel: 415-422-2586
Fax: 415-422-2502
TDD: 415-422-6439
rexobennet@aol.com
University of San Francisco
2130 Fulton Street, Malloy Hall
San Francisco, CA
94117-1045
U.S.A.
Education
- Post Graduate Study, Information Systems, Indiana University
- Post Graduate Study, Information Systems, University of Minnesota
- Ph.D., Business Administration (Marketing emphasis), University of North Carolina at Chapel Hill
- BS, Finance, University of Tennessee at Knoxville
Teaching
- BA360: Marketing Research
Academic Positions Held
- At the University of San Francisco since 1989
- Associate Professor, University of Colorado (1974-1989)
- Assistant Professor, University of Delaware (1973-1974)
Current Research & Research Interests
- Competitive advantage strategies; customer satisfaction; customer
retention strategies; strategic planning and positioning.
Selected Papers & Publications
- Publications in such journals as the American Banker, Journal of
Retail Banking, Bankers Magazine, Bank Marketing, Journal of Information
and Technology
External Service & Assignments
- External Consulting: American Bankers Association; Bank America;
Citicorp; DAI, International; SunAmerica Financial Corp.; TWA; US Treasury
(not all are listed).
- Executive Management Development Teaching: Stonier Graduate School of Banking;
ABA National BankCard Management School; Graduate School of Bank Human Resources
Management (not all are listed).
- Senior V.P. of Marketing, First Tennessee Banking Corp. (1992-1994)
- Director, International Financial Services, KPMG Peat Marwick (1971-1972)
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