|
|
|
Jonathan Barsky
Associate Professor of Marketing
Tel: 415-422-6219
Fax: 415-422-2502
TDD: 415-422-6439
barsky@usfca.edu
University of San Francisco
2130 Fulton Street, Malloy Hall
San Francisco, CA
94117-1045
U.S.A.
Education
- Ph.D. Business Administration - Marketing, Golden Gate University, 1991
- M.S. Hotel, Restaurant and Travel Administration, University of Massachusetts, 1981.
- B.A. Spanish, Minor in Business Administration, Bucknell University, Lewisburg, Pennsylvania, 1978
Teaching
Academic Positions Held
- At University of San Francisco since 1985
- Assistant Professor, Central Michigan University, School of Business (1983-1985)
- Assistant Professor, University of New Hampshire, Whittmore School of Business and Economics (1981-1983)
Selected Papers & Publications
- Finding the Profit in Customer Satisfaction: Translating the Best Practices into Bottom-line Result, NTC/Contemporary Publishers: Illinois, 1999
- “The Satisfaction Gap: Converting Satisfied Customers Into Repeat Customers” IAHMS/EuroChrie Autumn, Barsky. J, Conference 1996, Leeuwarden, The Netherlands. November 6-8, 1996
- "Building a World Class Service Program” Cornell Hotel and Restaurant Administration Quarterly, 1996 (Lead Article), Barsky. J
- 30+ articles published during 1995-96 in such magazines as Buick Customer Care, Country Business, The Advertiser, Incentive, etc.
- World-Class Customer Satisfaction, Irwin Professional Publishers: Homewood, Illinois, 1995.
- “Bridging the Gap: Linking Education to Jobs,” Insights, Vol 2 Issue 1, 1995, Barsky. J. and D. Irigoyen
Honors & Awards
- Semi-finalist, USA Today/RIT Quality Cup Challenge (1996)
- Appointed to the California State Committee on Education and Tourism (1993)
- "Outstanding Research Award", McLaren School of Business, University of San Francisco (1991-1992)
- "Best Paper Award" - "Philanthropy as a Cost Effective Marketing Tool." Academy of Marketing Science Annual Conference, Niagara Hotel, May 11, 1984.
To read more about Prof. Barsky, click here
|
|