University of San Francisco
USF School Of Business and Management
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Jonathan Barsky

Associate Professor of Marketing

Tel: 415-422-6219
Fax: 415-422-2502
TDD: 415-422-6439
barsky@usfca.edu

University of San Francisco
2130 Fulton Street, Malloy Hall
San Francisco, CA 94117-1045 U.S.A.



Education
  • Ph.D. Business Administration - Marketing, Golden Gate University, 1991
  • M.S. Hotel, Restaurant and Travel Administration, University of Massachusetts, 1981.
  • B.A. Spanish, Minor in Business Administration, Bucknell University, Lewisburg, Pennsylvania, 1978
Teaching Academic Positions Held
  • At University of San Francisco since 1985
  • Assistant Professor, Central Michigan University, School of Business (1983-1985)
  • Assistant Professor, University of New Hampshire, Whittmore School of Business and Economics (1981-1983)
Selected Papers & Publications
  • Finding the Profit in Customer Satisfaction: Translating the Best Practices into Bottom-line Result, NTC/Contemporary Publishers: Illinois, 1999
  • “The Satisfaction Gap: Converting Satisfied Customers Into Repeat Customers” IAHMS/EuroChrie Autumn, Barsky. J, Conference 1996, Leeuwarden, The Netherlands. November 6-8, 1996
  • "Building a World Class Service Program” Cornell Hotel and Restaurant Administration Quarterly, 1996 (Lead Article), Barsky. J
  • 30+ articles published during 1995-96 in such magazines as Buick Customer Care, Country Business, The Advertiser, Incentive, etc.
  • World-Class Customer Satisfaction, Irwin Professional Publishers: Homewood, Illinois, 1995.
  • “Bridging the Gap: Linking Education to Jobs,” Insights, Vol 2 Issue 1, 1995, Barsky. J. and D. Irigoyen
Honors & Awards
  • Semi-finalist, USA Today/RIT Quality Cup Challenge (1996)
  • Appointed to the California State Committee on Education and Tourism (1993)
  • "Outstanding Research Award", McLaren School of Business, University of San Francisco (1991-1992)
  • "Best Paper Award" - "Philanthropy as a Cost Effective Marketing Tool." Academy of Marketing Science Annual Conference, Niagara Hotel, May 11, 1984.
To read more about Prof. Barsky, click here
 
 
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