Courses

REQUIRED GRADUATE COURSES

Leadership for the Common Good
Students will explore real conflicts faced and decisions and compromises made by people with long histories in different kinds of public service work in the San Francisco Bay Area. Explores the dynamics of contemporary public affairs through the lens of applied social science. Designed to familiarize students with the leading scholarly literature and practical debates in American Politics.

Master's Capstone Project
Students propose, design, and implement a substantial and original research project designed to integrate theory and knowledge with political action.

Public Affairs and Applied Democratic Theory

This foundational seminar examines and analyzes models of democratic accountability to identify viable techniques and strategies for encouraging effective public participation in governance.

Public Affairs Internship
Students are expected to successfully complete 400 hours working with a public affairs organization including political campaigns, advocacy agencies, community organizations, neighborhood associations, public offices, or similar entities.

Quantitative Methods in Public Affairs
Topics include research design and methodology, statistical association, causal reasoning, hypothesis testing, regression analysis, and geographic information systems.

Writing for Public Affairs Professionals
Students learn writing skills required for political professionals including such writing styles as press releases, speeches, talking points, policy memos, policy briefs, position papers, opinion editorials, and grants.


ELECTIVE COURSES

Applied Political Psychology
This course is designed to give students a practical understanding of how the media and political worlds interact on a day-to-day basis. Through projects based on real-world scenarios and discussion, students will develop a sense of what is required of a media strategist.

The Art of Advocacy: Speechwriting
Demonstrates the extraordinary potential power of carefully crafted words and provides students with practical guidance in speechwriting.

Campaign Management and Organization
Explores choices made by campaigns in staffing a campaign and devising and executing a campaign plan. Includes fundraising, field organizing, voter targeting, volunteer recruitment, and get-out-the-vote efforts.

Critical Thinking and Crisis Management
This class will train students in the fundamentals of critical thinking and how communicators can best apply this thinking to a variety of practical problems, with an emphasis on crisis situations with political or public policy overtones.

Grassroots Advocacy & Mobilization
This course examines attempts to mobilize communities for social change. By dissecting how we set goals, create and channel motivation, build structure, create strategy and take action, students will gain a much deeper understanding of how to mobilize communities for change.

Lobbying & Governmental Relations
This course seeks to instill a practical understanding of lobbying - to demystify the industry, the practices and the tactics used by advocates to accomplish the goals their clients seek to achieve.


Non-Profits and Public Policy
This class explores the role of nonprofit organizations in the formation and implementation of public policy in the United States.

Race, Organizing and Political Power
This course will examine urban policy issues through the lens of racial justice grassroots organizations in American cities today. Students will explore the multiple strategies employed by non-profit community organizing groups to improve conditions facing low income and working class communities of color in the US, and in San Francisco.

Strategic Communications
This class addresses the formulation of communications strategies as a basis for advocacy and political persuasion. Examines messaging, policy framing, media relations, and processes of macro and micro targeting.

Urban Public Policy
Explores relationships between private economy and public policies in American cities; causes of urban decline and uneven development; and urban redevelopment and human capital policies.