As consumers exhibit increasingly sophisticated purchasing behavior, the role of marketing professionals becomes significantly more crucial to the success of products and services. At USF, we focus on imparting a strong strategic marketing foundation with particular emphasis on market efficiency and social responsibility. We help you understand the nuances of consumer preference and encourage creativity in solving market challenges. Our curriculum prepares you for work in a variety of fields, including for-profit ventures, government agencies and nonprofit institutions.
For more information please review the General Catalog.
“All of the professors were really encouraging. They could see our potential and would push us to strive for the best. I know that's one of the reasons I was so successful at USF.”
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