Bob Wright, of MarketingArts, Inc. speaks to USF MBA students
Bob Wright, Founder and Principal of MarketingArts, Inc – one of the Bay Area’s preeminent high tech positioning firms – recently dropped by to speak with aspiring MBA’s in Dr. Laurie MacPherson’s “Game-Changer” course.
In this course, participating MBA’s create game-changing innovations for selected Bay Area companies, and pitch them to a panel of executives before delivering final product directly to their target companies.
Targeted “Game-Changer” Companies included: Pixar, Visa, Netflix, The Gap, and Open Table.
This year’s “Game-Changer” Review Panel included execs from: Silicon Valley Bank, Cisco Systems, BioForm Medical, The Gap, and The San Francisco Museum of Modern Art.
