The Yin and Yang of Social Media and Hospitality
|PRE-EVENT MORNING SESSION
|8:00am - 8:45am
The Tao of Networking with Craig Harrison, Expressions of Excellence™
A special event for all hospitality management students in attendance; executives welcome to attend.
The Tao of networking is a fast paced session that employs interactive interludes where participants incorporate techniques as they network within the room. This session teaches you effective networking skills through Craig Harrison's instructions, stories, and live coaching. Participants replicate skills taught on the spot as they network for success.
|8:00am - 9:15am
||Registration & Coffee
|9:15am - 9:30am
Michelle Millar, Ph.D., Assistant Professor, The University of San Francisco
|9:30am - 10:30am
||To Use Social Media or Not, That is the Question.
Learn from those in the industry that currently use social media in one form or another in their day-to-day marketing and operations. Learn what is working for them, what does not work, the challenges they face using social media, and what drove them to start using it in the first place. Perhaps they will answer the question for you – should you use social media, or not?
Moderator: J.P. Allen, Ph.D. Associate Professor, The University of San Francisco
- Lucas Schumacher, Online Marketing Manager, Fairmont
- Michelle Heston, Regional Director PR, Fairmont Sonoma
- Tim Stannard, Founding Partner, Bacchus Management
- Dan Rosenbaum, Manager, Visitor Experience Marketing, SF Travel
- Andrew Freeman, President, Andrew Freeman & Co
|10:30am - 10:45am
|10:45am - 11:45am
||Social Media and HR: BFFs?
Should you monitor your employees on Facebook, or use other social media tools to screen potential job applicants? If so, what should you look for? What are the legal ramifications, if any, of doing so? Enjoy this lively discussion about incorporating social media as a human resources tool – the good, the bad, and the ugly – and see if it can truly be Best Friends Forever with the hospitality industry.
Moderator: Sun-Young Park, Ph.D., Assistant Professor, The University of San Francisco
- Jim Abrams, Member Legal Advisor for the California Hotel & Lodging Association
- Richard D. Waters, Ph.D., Assistant Professor, The University of San Francisco
- Rebecca Meissner, Director of Product, BranchOut
- Stephen B. McElfresh, Ph.D., SPHR, Principal and Founder, HR Futures
11:45am - 12:00pm
|Notification: Social Awareness Just Poked You
Presentations by USF Hospitality Management Students:
- Angie Ang
- Jessica Peterson
- Olivia Sweet
|12:00pm - 12:15pm
|12:15pm - 2:00pm
||The Richard L. Swig Leadership Luncheon
Tribute to Bob Begley
Keynote Speaker: Michael Tchong, Author of Social Engagement Marketing
Social networks are revolutionizing our world. The uprising in Egypt had a Facebook page catalyst. Two girls in Australia posted they were lost in a storm ditch on Facebook before alerting police. Facebook alone boasts over 800 million users worldwide, and influential micro-blogging Twitter now has 100 million active users producing some 250 million tweets daily. What does all of this mean for your business? Enjoy Michael’s enthusiastic and motivational presentation about how we can all meaningfully engage with social media.
NOTE: Schedule is subject to change.