African-American Studies — Marketing
Sonja Martin  Poole

Sonja Martin Poole

Assistant Professor

Assistant Professor Sonja Martin Poole is an internationally recognized lecturer and researcher on transformative marketing strategy and marketing education. With particular emphasis on the ways in which marketing is used to bring about social change, Dr. Poole explores topics that include marketing ethics, sustainability, corporate responsibility, multicultural markets, education, public policy, and social welfare.

Having earned both her Ph.D. and M.A. from University of California at Berkeley, Professor Poole shares her expertise in behavioral economics in achieving specific social goals. With the ever-increasing congestion and competition in the arena of online marketing and advertising, Dr. Poole helps her students come up with innovative ways to interact with, add value and offer rewards to their target audiences, giving students an informed head start as pro-social consumer-focused digital marketers.

Dr. Poole lectures internationally on compassionate marketing and offers public commentary on issues related to marketing and society. She is a New Orleans native and maintains an active consulting practice in Oakland, California.


Post-doc, Business, Marketing Emphasis, Tulane University, Freeman School of Business, New Orleans
Ph.D., Education Policy, Organization, Measurement and Evaluation, University of California at Berkeley
M.A., Economics, California State University, East Bay, College of Business and Economics
M.A., Education, University of California at Berkeley
B.A., Economics, University of California at Berkeley

Courses Offered
  • The following courses represent the last 3 years of teaching and do not represent the current course offerings.

The following list is a selection of recent publications and does not represent the entire body of research.

"The Relationship between External Accountability and Internal Accountability: A Cross-State Analysis of Charter and Traditional Public Schools," The Journal of School Choice, Vol. 5, No. 3, 2011

Honors and Awards

Dean's Circle Teaching Fellow Award, USF School of Management, 2010

Tulane University Postdoctoral Fellowship in Business, 2008 - 2009

National Science Foundation, Howard University Evaluation Institute Fellow, 2004 - 2005

National Science Foundation, WMU Institute on Evaluation Fellow, 1999 - 2000

Louise Patterson Academic Achievement Award, 1997, 1998, 1999, 2000


Nonprofit Management Consultant, Pooled Resources, Inc., Oakland, CA, 1996 - present 

Chair, Black Community Council, USF, 2012 - present

Faculty Director, Business Minor Program for the School of Management, USF, 2011 - 2012

Faculty Director, Assessment for the School of Management, USF, 2008 - 2012

Sonja-Martin Poole, University of San Francisco School of Management