Stephen Morris Blogs

Trade Dress and The Trademark Trilogy

(University of San Francisco Research Colloquia) Permanent link   All Posts

David Scalise and Lauren Salas

*When: April 14, Thu, 11:45 AM - 12:45 PM
*Where: MH 230

  Title: Trade Dress and The Trademark Trilogy
Abstract:
From Concept to Delivery: Dave explains cross-discipline, interview style research, and approaching journals. He’ll also discuss The Trademark Trilogy, stand-alone, thoroughly-researched articles linked by common, topical issues of interest to marketers and managers. Lauren will present on Trademark Trilogies II & III.


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