David Scalise and Lauren Salas
*When: April 14, Thu, 11:45 AM - 12:45 PM
*Where: MH 230
Title: Trade Dress and The Trademark Trilogy
Abstract:
From
Concept to Delivery: Dave explains cross-discipline, interview style
research, and approaching journals. He’ll also discuss The Trademark
Trilogy, stand-alone, thoroughly-researched articles linked by common,
topical issues of interest to marketers and managers. Lauren will
present on Trademark Trilogies II & III.
