Consumer/Target Market Demographics, Behaviors and Trends
American Customer Satisfaction Index
Presents scores based on customer evaluations of goods and services purchased in the United States. Scores are broken down by economic sector, industries, and company names, and given quarterly.
American FactFinder San Francisco Data!
The database Includes demographic information on income, employment, households, gender, age, ethnicity, education, and much more. Data is arranged by nation, region, state, county, city, and more.
Association for Consumer Research (ACR)
Provides free access to newsletter, papers, and presentations from conferences on consumer research.
Statistics and reports on consumer expenditures, unemployment rates, and much more.
Harris Polls Vault: Searchable data from Harris opinion polls from 1963-present.
Marketing Charts: This web site compiles data from other companies about consumers' interactions and habits with media including TV, Internet, social media, direct mail, and more. Data also shows the success of these campaigns, as well as ranking top media for advertising. Scroll down the screen to see charts arranged by most recent date first, search by media category, or do a keyword search for your topic.
Nielsen Newswire: News stories tracking trends in areas such as consumer behavior and media.
Nielsen PRIZM: My Best Segments
This web site groups consumers into general categories, with brief descriptions and demographic information. Use the Zip Code Look-Up to get information about consumers in a particular area in both descriptions and graphs. There are three categories of information for consumers; PRIZM, P$YCLE, which describes the financial status of consumers, and ConneXions, which describes the level of technology use and connectivity of consumers. Use Segment Explorer to view descriptions of all of the consumer segments on the web site. Use the links on the left side of the screen to search for consumer groups by age, income, and other categories.
Sustainable Communities Index San Francisco Data!
Consumer data by San Francisco neighborhood. Some data are from Census 2000 or from 2007, other data is more current. Categories of data are health-related, but have broader implications, like access to fresh food, bicycle paths, green space, etc.
Passport GMID
Excellent for country, industry, and consumer statistics and market research. To get consumer information, click on Countries and Consumers, then Consumer Trends and Lifestyles. There are three places where you can get info:
- Consumer Lifestyles: Report on consumers within the past year
- Country Pulse: More recent, short consumer info
- Consumers in 2020: Predictions for future consumer behavior
For each of these sections, use the pull down menu to select your country.
Pew Research Center
A non-partisan research group that collects and presents data, opinions, and reports on American attitudes, activities, and trends.
Survey of Consumer Finance
A survey done by the U.S Federal Reserve Board every three years, to track the financial state of consumers. On the web site there are articles that analyze the data, as well as links to data sets. One helpful feature is the SCF Chartbook, which shows selected data from the Survey in charts and graphs. Another is the Working Papers, which are great for understanding the data and its meaning. Survey data on this site goes back to the 1960s.
Time Use Survey: Bureau of Labor Statistics: US Labor Department
Data on how American consumers use their time.
United Nations Demographic and Social Statistics
Includes information on demographics of countries, income and consumption, and more.
US Census Bureau International Data Base (IDB)
Statistical tables of demographic, and socio-economic data for 227 countries and areas of the world.
Industry/Business Market Research
IBISWorld
Great information on 700 US Industries in the US economy. Each Industry Report includes overviews, data and statistics, market share, competitive landscape, major companies, outlooks and more!
Use the Industries search to find Industry Surveys with information on about 50 US industries.
OneSource
Use this database for company and industry data and information:
Companies: detailed financial data; corporate family showing parent, subsidiaries, branches; competitors; analysts' reports; SWOT, etc.
Industries: market research reports; Datamonitor industry profiles; RMA Industry Norms (ratios), etc.
Articles on Consumers, Industries and Markets
ABI/Inform Complete
Includes citations and summaries and full text from about 1000 business periodicals that contain company and industry information, as well as products, consumers, services and notable people.
Offers full-text articles for more than 2150 journals, magazines, reports, and more, including the Harvard Business Review. Also provides country reports, company profiles, industry reports, and market research reports.
Chicano Database
Citations to journal articles, newspapers, books and book chapters about Chicanos and also covers the broader Latino experience of Puerto Ricans, Cuban Americans, and Central American immigrants.
Ethnic News Watch
Contains newspapers, magazines, and journals of the ethnic, minority, and native press.
HAPI Online (Hispanic American Periodicals Index)
Citations to publications covering Latin America, the Caribbean and Hispanics in the U.S. Many articles in Spanish, but you can limit the language to English.
Lexis Nexis Academic
Use Search the News to find articles on consumers, industries, companies, trends and more!
Now and Next - Top Trends: Top trends in a variety of industries.
Statistics/ Market Share
Business Rankings Annual Click the link to the left, then on the next screen click on: Connect to http://0-find.galegroup.com.ignacio.usfca.edu/gdl/start.do?prodId=GDL&userGroupName=usfca_gleeson . On the next screen, you can search by clicking on "Keyword" then putting in company, industry and product keywords.
Contains lists of ranked companies, products, services, and activities compiled from a variety of published sources.
Market Share Reporter Click the link to the left, then on the next screen click on: Access Internet version (through the Gale directory library) . On the next screen, you can search by clicking on "Keyword" then putting in company, industry and product keywords.
Provides the market share for many companies within an industry, shown with pie charts and graphs.
Statista:
A database of statistics and data on industries, companies, market share, consumers, and much, much more. Data is viewable in different graph forms, and there are industry reports for certain industries.
TableBase:
Useful for finding statistical information from journals and reports on industries, companies, products, consumers, countries and markets.
Finding Other Businesses in your Industry
Reference USA:Create lists of businesses within industries by using city, state, zip code, and more! To start: Click on U.S. Businesses. Then click Custom Search. On the next screen, you can create your own search form to search for industry keywords, plus geographical terms like city, state, zip code, etc.
