Consumer/Target Market Demographics, Behaviors and Trends
American Customer Satisfaction Index
Presents scores based on customer evaluations of goods and services purchased in the United States. Scores are broken down by economic sector, industries, and company names, and given quarterly.
American FactFinder San Francisco Data!
The database Includes demographic information on income, employment, households, gender, age, ethnicity, education, and much more. Data is arranged by nation, region, state, county, city, and more.
Association for Consumer Research (ACR)
Provides free access to newsletter, papers, and presentations from conferences on consumer research.
Statistics and reports on consumer expenditures, unemployment rates, and much more.
Esri San Francisco Data!
This company develops geographic information systems (GIS) for many industries, including those that benefit from demographic data. On their site, they provide some of this data for free. Go to this link to access the free data. Highlights are: Demographic Maps, and Lifestyles-Esri Tapestry Segment, where you can type in a zip code and see what types of consumers are in your chosen area. To see this information graphically, you have to download Microsoft Silverlight, but if you don't want to do that, click on the link to see the information in paragraph form. The consumer segments have descriptive names created by Esri, such as Main Street USA, and Laptops and Lattes. Mouse over the chart in the center of the screen to see the characteristics for each of the 65 segments.
Sustainable Communities Index San Francisco Data!
Consumer data by San Francisco neighborhood. Some data are from Census 2000 or from 2007, other data is more current. Categories of data are health-related, but have broader implications, like access to fresh food, bicycle paths, green space, etc.
Passport GMID
Excellent for country, industry, and consumer statistics and market research. To get consumer information, click on Countries and Consumers, then Consumer Trends and Lifestyles. There are three places where you can get info:
- Consumer Lifestyles: Report on consumers within the past year
- Country Pulse: More recent, short consumer info
- Consumers in 2020: Predictions for future consumer behavior
For each of these sections, use the pull down menu to select your country.
Pew Research Center
A non-partisan research group that collects and presents data, opinions, and reports on American attitudes, activities, and trends.
Survey of Consumer Finance
A survey done by the U.S Federal Reserve Board every three years, to track the financial state of consumers. On the web site there are articles that analyze the data, as well as links to data sets. One helpful feature is the SCF Chartbook, which shows selected data from the Survey in charts and graphs. Another is the Working Papers, which are great for understanding the data and its meaning. Survey data on this site goes back to the 1960s.
Time Use Survey: Bureau of Labor Statistics: US Labor Department
Data on how American consumers use their time.
United Nations Demographic and Social Statistics
Includes information on demographics of countries, income and consumption, and more.
US Census Bureau International Data Base (IDB)
Statistical tables of demographic, and socio-economic data for 227 countries and areas of the world.
Industry/Business Market Research
IBISWorld
Great information on 700 US Industries in the US economy. Each Industry Report includes overviews, data and statistics, market share, competitive landscape, major companies, outlooks and more!
Net Advantage
Use the Industries search to find Industry Surveys with information on about 50 US industries.
Articles on Consumers, Industries and Markets
ABI/Inform Complete
Includes citations and summaries and full text from about 1000 business periodicals that contain company and industry information, as well as products, consumers, services and notable people.
Offers full-text articles for more than 2150 journals, magazines, reports, and more, including the Harvard Business Review. Also provides country reports, company profiles, industry reports, and market research reports.
Chicano Database
Citations to journal articles, newspapers, books and book chapters about Chicanos and also covers the broader Latino experience of Puerto Ricans, Cuban Americans, and Central American immigrants.
Ethnic News Watch
Contains newspapers, magazines, and journals of the ethnic, minority, and native press.
