Hi! Did you know your browser is outdated? For a more robust web experience we recommend using Safari, Firefox, Chrome or Opera.
Second Annual Legalpalooza! Introduces Students to Career Options and PractitionersStory
Serra Falk Goldman2_trustee_thumb
USF Trustees Welcome New MembersStory
SuperLawyers 2014 event_181_thumb
318 USF Alumni Named 2014 Super LawyersStory
John Latino Educator award_thumb
Dean Honored With 2014 SF Latino Heritage AwardStory
Brand and Phair_thumb
Inaugural Brand Pursuit of Justice Fellow Heads to ThailandStory
Clinic win by Katie Finch
Criminal and Juvenile Justice Law Clinic Student’s Investigation Helps Exonerate ClientStory
Cometria Cooper_thumb
Cometria Cooper Named One of National Bar Association’s Top Trailblazers Under 40Story
IAP 2014 thumb
Students Hone Trial Advocacy Skills in Intensive ProgramStory

University Unveils New Logo, Tagline

August 18, 2011

The University of San Francisco has unveiled a new logo and tagline designed to capture the exchange of knowledge and learning in action that is the university’s hallmark.

The new tagline “Change the World From Here”  is an extension of the former touchstone message “Educating Minds and Hearts to Change the World”  with a call to action that is contemporary, urgent, and personal.

Here being San Francisco. Here being USF’s campus and students’ classes. Here being the minds and hearts of students, alumni, faculty, and staff. The tagline invites the university community to share USF’s mission of social justice in action.

The new logo rejuvenates the current mark and touchstone message introduced nearly 20 years ago by accentuating the university’s roots in San Francisco dating back to 1855, by underscoring USF’s mission to empower students and faculty to give back to the greater good, and by reflecting USF’s Jesuit Catholic values.

Comprised of a cross formed from arrows pointing both outward and inward, the new logo reflects the ongoing dialogue and exchange between the university and an increasingly interconnected world.

“This University, much like the city of San Francisco itself, is a place where people of every background, ethnicity, and political persuasion come to explore ideas, foster creativity, pursue entrepreneurship, and engage in service,” said USF President Stephen A. Privett, S.J. “As the city’s oldest university, we are not at the edge or in a suburb, but, rather, in the heart of this inspiring city. That is what we want in reality, not just geographically. We want the University of San Francisco to be the heart and soul of the city: to serve as a voice of reason tempered by compassion and driven by values.”

Developed over the course of 18 months with input from current and prospective students, alumni, faculty, and staff, the new logo and tagline capture the university’s engagement with San Francisco’s innovative spirit and society at large.

“As a result of this interaction, both the culture and the university are enriched – learning from one another to affect positive change in our world,” said David Macmillan, USF vice president for communications and marketing and chair of the university’s branding work group, which oversaw the logo and tagline’s development.

For more information on the new logo and tagline, go to www.usfca.edu/logo.