The McCarthy Institute and Microsoft Corporation presented their second joint symposium on the most pressing issues in trademark law facing brand owners, trademark attorneys and public policy makers in the current global economy. This year, the conference took place at Microsoft's global headquarters in Redmond, Washington. Following are links to the symposium presentations:
Chinese Trademark Law and the Judicial Protection of Trademark Rights - Chief Justice Kong Xiangjun
Trademark Rights Enforcement in China - Yongbo (Robert) Li
BMW v. Century BMW - Ping Gu
The Rise, Fall and Rise Again (?!) of Socialist Morality: Combating Bad-Faith Trademark Applications in the PRC - Paul Schmidt
Keyword Case Law - Peter Becker
Labeling Advertisements in Internet Search - Benjamin Edelman
Research on Consumer Perceptions of Keywords - David Franklyn and David Hyman
Intellectual Property Rights Protection Mechanisms in New gTLDs - Peter Dengate Thrush
International Trademark Association - Alan Drewsen
New gTLD Decision Points, ICANN Cartagena Recap, and Recent ICANN Board Resolutions - Kristina Rosette
Preparing for the launch of new gTLDs in 2011: Threats and opportunities for Business and IP owners - David Taylor
Dilution: With Big Rights Comes Big Responsibility - Stacey King
Dilution: Big Rights for Big Brands - Batur Oktay
Recent Developments in Federal Dilution Law - Dana Brown Northcott
When Should Trademark Owners Threaten To Sue? - J. Thomas McCarthy
Introductions and "Trademarks in China: May a Million Brands Bloom"
"Trademarks as Search Engine Keywords: What Do Customers Really Want?"
Keynote Address: "IP in the Cloud"
"ICANN and the New Wild West of the Internet"
"Dilution: Big Rights for Big Brands"
Keynote by J. Thomas McCarthy: "When Should Trademark Owners Threaten Suit?"