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"Trademark Law and its Challenges in 2011"

February 3, 2011

World Trademark Review blog calls symposium "New Forum for Industry Debate"

The McCarthy Institute and Microsoft Corporation presented their second joint symposium on the most pressing issues in trademark law facing brand owners, trademark attorneys and public policy makers in the current global economy. This year, the conference took place at Microsoft's global headquarters in Redmond, Washington. Following are links to the symposium presentations:


Keynote Address on Chinese Trademark Law

Chinese Trademark Law and the Judicial Protection of Trademark Rights - Chief Justice Kong Xiangjun

China Panel:

Trademark Rights Enforcement in China - Yongbo (Robert) Li

BMW v. Century BMW - Ping Gu

The Rise, Fall and Rise Again (?!) of Socialist Morality: Combating Bad-Faith Trademark Applications in the PRC - Paul Schmidt

Keyword Panel:

Keyword Case Law - Peter Becker

Labeling Advertisements in Internet Search - Benjamin Edelman

Research on Consumer Perceptions of Keywords - David Franklyn and David Hyman

gTLDs Panel:

Intellectual Property Rights Protection Mechanisms in New gTLDs - Peter Dengate Thrush

International Trademark Association - Alan Drewsen

New gTLD Decision Points, ICANN Cartagena Recap, and Recent ICANN Board Resolutions - Kristina Rosette

Preparing for the launch of new gTLDs in 2011: Threats and opportunities for Business and IP owners - David Taylor

Dilution Panel:

Dilution: With Big Rights Comes Big Responsibility - Stacey King

Dilution: Big Rights for Big Brands - Batur Oktay

Recent Developments in Federal Dilution Law - Dana Brown Northcott

Concluding Keynote Address:

When Should Trademark Owners Threaten To Sue? - J. Thomas McCarthy

Speakers’ Biography


Introductions and "Trademarks in China: May a Million Brands Bloom"

"Trademarks as Search Engine Keywords: What Do Customers Really Want?"

Keynote Address: "IP in the Cloud"

"ICANN and the New Wild West of the Internet"

"Dilution: Big Rights for Big Brands"

Keynote by J. Thomas McCarthy: "When Should Trademark Owners Threaten Suit?"