Keywords and Search Engine Liability
SMEs or Micromultinationals? Leveraging the Madrid System for International BrandingThe Madrid Agreement Concerning the International Registration of Marks and the Protocol Relating to that Agreement: Objectives, Main Features, Advantages
Rama Rao
/a Officer in Charge, New York Coordination Office, World Intellectual Property Organization
Ernesto Rubio
Assistant Director General, World Intellectual Property Organization

