The following list is a selection of recent publications and
does not represent the entire body of research.
Bui, M., Kaltcheva, V.D., Patino, A., & Leventhal, R.
(2013). Front-of-Package Labels: Influences of Varying
Nutritional Food Labels on Parental Decisions. Journal of
Product and Brand Management, 22 (5/6)
Quinones, R., Winsor, R.D., Patino, A., & Hoffmann, P.
(2013). The Regulation of Dietary Supplements within the United
States: Flawed Attempts at Mending a Defective Consumer Safety
Mechanism. Journal of Consumer Affairs, 47 (2),
Kaltcheva, V.D., Winsor, R.D., Patino, A. & Shapiro, S.
(2013). Impact of Promotions on Shopper Price Comparisons.
Journal of Business Research, 66 (7), 809-815
Patino, A., Pitta, D. & Quinones, R. (2012). Social
Media's Emerging Importance in Market Research:
Implications and Concerns. Journal of Consumer Marketing,
29 (3), 233-237
Patino, A., Kaltcheva, V.D. & Smith, M.F. (2012). Adolescent
Motivations for Reality Television Viewing: An Exploratory Study.
Psychology & Marketing, 29 (3); 136-143
Patino, A., Kaltcheva, V.D. & Smith, M.F. (2011, March). The
Appeal of Reality Television for Teen and Pre-Teen Audiences.
Journal of Advertising Research, 51, 288-297
Honors and Awards
Transformative Research Grant, Association for Consumer
Research, for "Gaining Insight into Consumers' Food
Literacy and Motivations in a Food Desert: An Exploratory Study for
Public Policy Development" (Anthony Patino, Matthew T. Kachura,
Velitchka D. Kaltcheva, and Dennis Pitta)
AMA-Sheth Foundation Doctoral Consortium Fellow, University of
Advisory Board -Journal of Consumer
Directors, Education Director, Marketing Research Association of
Southern California, 2011-2013
President of Marketing and Research, WMAR-TV and ABC-TV, Baltimore,
Maryland, 1996 - 2000
Network and Cable Marketing and Research, Sony Pictures
Entertainment, Culver City, California, 1995 - 1996
Research and Sales Development, ABC / Capital Cities, New York
City, New York, and Durham, North Carolina, 1990 -