Michael Goldman is an Assistant Professor in the Sport
Management Program at the University of San Francisco. He teaches
Sport Marketing and Business Development & Sales on both
campuses. Through his teaching, research and consulting activities
in the business of sport, Michael has worked with leading soccer,
rugby, and cricket sponsors, rights-holders, broadcasters and
agencies in South Africa and Kenya.As a Senior
Lecturer in Marketing at the University of Pretoria's
Gordon Institute of Business Science since 2005, Michael designed,
delivered and assessed post-graduate management courses on a number
of academic and executive programmes, to managers from a wide range
of companies, including PepsiCo, SABMiller Africa & Asia, Nokia
Africa, Barclays, and Sasol.He is a regular media
contributor on sport marketing issues and has published
academically in the US, Europe and Africa.
